Smartly.io was founded in June 2013, based on the founder's vision to automate performance marketing. At that time, Facebook was just starting to get some early traction for its new direct-response advertising formats, and so we decided to go all in for Facebook! Since December 2013, we have been proud members of the Facebook Marketing Partner community – trusted partners of Facebook in building tools for modern marketers. Our investors include Lifeline Ventures and well-known business angels around Europe.
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