In the past two years, the Smartly.io product development team has grown by 6x, extracted a bunch of microservices from a monolithic code base, scaled infrastructure beyond 400 servers, and contributed to growing monthly revenues by 10x. Meanwhile, we’ve been able to maintain agile and self-organized ways of working in our 50-person engineering team.
We’re excited to announce that Smartly.io has won the Most Innovative Culture Award in the tech platform category in the first annual Digiday WorkLife Awards. As an influential publication for our industry that we’ve been reading for years, we’re incredibly proud to be recognized as one of what Digiday considers “the media and marketing world’s best work environments” thanks to the values and cultural initiatives that make us unique.
Transparency is a must for an organization that wants to operate with agility and avoid red-tape. Openness allows self-organizing teams to operate independently. Agnes and Peter, both recent hires at Smartly.io, share their take on how all Smartlies are involved in strategic decision-making at our biannual Futurio strategy day.
The way to differentiate yourself in the future in the online marketing industry is to combine technical expertise with substantial customer experience. Technical Account Managers rock at both customer work and deep-level technical problem solving. At Smartly.io, we aim to have technical people in at least 50% of our customer-facing roles by hiring new talent as well as teaching our current employees to tackle tricky tech problems.
At Smartly.io, we believe that our success as an online marketing power tool in a fast evolving industry depends a lot on how fast a new user (tech-savvy or not) can get comfortable with our product, and start getting great results. This is largely a UX challenge. First-class usability and workflow are significant competitive factors for us in the long term, and we’re now focusing on them heavily.
At Smartly.io, we’re big believers in servant leadership, sharing power and helping others around us succeed. These values are central to our recently developed team lead system, which aims to scale leadership to match our quick growth. We’ve grown to 150 people in 6 offices globally in less than 4 years, and team leads have an important role in making sure our growth continues to be sustainable in the future.
In less than 3 years, we’ve grown to a globally recognized Facebook Marketing Partner, helping the largest online companies to acquire and retain customers online. We’re growing over 10% month-over-month extremely profitably, facilitating over 1B in annualized ad spend, and serving some of the largest online businesses globally, like eBay, Skyscanner and Lazada Group. One of the reasons why we’ve been able to grow this fast is the culture we’ve built to maximize product development speed.
Last summer saw the first ever Smartly.io Summer Squad, when Antti, Anton, Arash Roope and Siiri joined the team. Now, we're looking for brilliant young talents to squad up for 2017. We’ve collected a few questions and answers on Summer Squad that you might want to check out. Hope you find these useful and they provide an extra pinch of motivation to apply!
Four times a year Smartly.io hosts Futur.io, an all-hands strategy day where we discuss and make decisions about how we can reach our goals of creating a world-class product and service for our customers, and building a flourishing company culture. Two weeks ago, the Smartly.io teams from Helsinki, Berlin, San Francisco, New York and Singapore were reunited under the Greek sun for our first 2-day Futur.io Offsite.