Roman Musatkin

How We’re Building a Design Process in a Full Stack Team

By Roman Musatkin on September 29, 2017

We’re hiring Product Designers!

Our full stack engineering teams design the features they build, which means developers deploy changes to our user interface every day. As the headcount of our engineering team increases, and we release more features than ever before, a well-functioning design process becomes a top priority. Here’s how we’re tackling the challenge.

Otto Hilska

How Engineers Work at

By Otto Hilska on September 15, 2017

We're looking for brilliant Software Developers to join our team!

In the past two years, the product development team has grown by 6x, extracted a bunch of microservices from a monolithic code base, scaled infrastructure beyond 400 servers, and contributed to growing monthly revenues by 10x. Meanwhile, we’ve been able to maintain agile and self-organized ways of working in our 50-person engineering team.

Christine Göös for the Win! Digiday Honors Our Innovative Culture

By Christine Göös on August 31, 2017

We’re excited to announce that has won the Most Innovative Culture Award in the tech platform category in the first annual Digiday WorkLife Awards. As an influential publication for our industry that we’ve been reading for years, we’re incredibly proud to be recognized as one of what Digiday considers “the media and marketing world’s best work environments” thanks to the values and cultural initiatives that make us unique.

Siiri Hakulinen

Extreme Transparency in Practice — Agnes & Peter’s 1st Strategy Day at

By Siiri Hakulinen on June 22, 2017

Transparency is a must for an organization that wants to operate with agility and avoid red-tape. Openness allows self-organizing teams to operate independently. Agnes and Peter, both recent hires at, share their take on how all Smartlies are involved in strategic decision-making at our biannual Futurio strategy day.

Amir Shub

Want to Future-Proof Your Career? Try Technical Account Management

By Amir Shub on June 15, 2017

The way to differentiate yourself in the future in the online marketing industry is to combine technical expertise with substantial customer experience. Technical Account Managers rock at both customer work and deep-level technical problem solving. At, we aim to have technical people in at least 50% of our customer-facing roles by hiring new talent as well as teaching our current employees to tackle tricky tech problems.

Kristo Ovaska

Why Efficient UX is Crucial to Our Success

By Kristo Ovaska on May 29, 2017

At, we believe that our success as an online marketing power tool in a fast evolving industry depends a lot on how fast a new user (tech-savvy or not) can get comfortable with our product, and start getting great results. This is largely a UX challenge. First-class usability and workflow are significant competitive factors for us in the long term, and we’re now focusing on them heavily.

Kristo Ovaska

The Team Lead Philosophy

By Kristo Ovaska on May 15, 2017

At, we’re big believers in servant leadership, sharing power and helping others around us succeed. These values are central to our recently developed team lead system, which aims to scale leadership to match our quick growth. We’ve grown to 150 people in 6 offices globally in less than 4 years, and team leads have an important role in making sure our growth continues to be sustainable in the future.

Kristo Ovaska

How to Build a Culture to Maximize Product Development Speed

By Kristo Ovaska on March 6, 2017

In less than 3 years, we’ve grown to a globally recognized Facebook Marketing Partner, helping the largest online companies to acquire and retain customers online. We’re growing over 10% month-over-month extremely profitably, facilitating over 1B in annualized ad spend, and serving some of the largest online businesses globally, like eBay, Skyscanner and Lazada Group. One of the reasons why we’ve been able to grow this fast is the culture we’ve built to maximize product development speed.

Siiri Hakulinen

What Does “Being Close to Customers” Mean to a Data Scientist?

By Siiri Hakulinen on February 10, 2017

Markus, a data scientist at, develops new product features together with our most advanced customers. He gets kicks out of solving complex problems, building easy-to-use solutions, and giving aha moments to people around him.

Ilona Pitkänen Summer Squad 2017 — why should you join?

By Ilona Pitkänen on October 7, 2016

Last summer saw the first ever Summer Squad, when Antti, Anton, Arash Roope and Siiri joined the team. Now, we're looking for brilliant young talents to squad up for 2017. We’ve collected a few questions and answers on Summer Squad that you might want to check out. Hope you find these useful and they provide an extra pinch of motivation to apply!