Facebook’s Dynamic Ads have offered unparalleled performance for e-commerce, travel, and other advertisers for well over two years already. So far, the product has only supported retargeting advertiser’s website visitors and app users, limiting your audience size to the number of people who’ve interacted with you in the past. That’s why, despite the great performance, the possible investments advertisers have been able to make have been fairly restricted — typically, the biggest share of their budgets goes to acquiring new customers.
To help advertisers reach these audiences with top-performing ads, Facebook is rolling out the possibility to expand the reach of Dynamic Ads campaigns outside retargeting audiences – it’s called Broad Audiences.
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