Christine Göös

Black Friday & Cyber Monday – Are You Ready for the Advertising High Season?

By Christine Göös on November 17, 2017


Thanksgiving is right around the corner and Facebook advertisers are gearing up to compete for those precious eyeballs, clicks, and revenue on social media. From campaign setup to creatives, targeting and bidding, many components play into the success of a seasonal, time-sensitive campaign. Our account managers have compiled a last-minute checklist to help you prepare for Black Friday and Cyber Monday; keep reading to uncover useful tips and links to our favorite resources.

Christine Göös

How Brands Like Spotify and WeWork Get Creative with Facebook Advertising

By Christine Göös on November 8, 2017

Smartly Connect events are exclusive evening seminars that bring together the brightest minds in digital advertising. In late October, we invited some customers and partners to the Hotel on Rivington in New York’s East Village for talks, panels, and networking. For those that missed the event, don’t worry! We’ve compiled some interesting highlights and insights below.

Juho Ikonen

The Only 5 Reasons To Split an Audience on Facebook

By Juho Ikonen on October 30, 2017

It’s easy to split audiences on Facebook and Instagram based on country, area or city, age, gender, interests, behaviors, placement, mobile device types, or custom audiences. If you’re aiming to scale your advertising spend to reach larger audiences, our advice is to think before you split.

Jorrit Bouma

Smash Your Peak Season – 17 Tips from Wonderbly

By Jorrit Bouma on October 25, 2017

Editor’s note: 60% of Wonderbly’s annual sales are made during Q4. We asked Jorrit Bouma, the Director of Performance Marketing at Wonderbly, to share how he leads his performance marketing team through the holiday season at our recent Smartly Connect event in London. He gave a captivating keynote titled “17 Tips to Smash Your Peak Season”.

Krista Kauppinen

Shop the Feed – How Facebook is Shaping Social Shopping: A Recap From Advertising Week New York

By Krista Kauppinen on October 18, 2017

Earlier this year Mary Meeker’s Internet Trends Report highlighted how the Facebook Newsfeed is becoming a targeted storefront with curated, browsable and shoppable content. Our Advertising Week New York panel brought together three of our customers to discuss the transformation with our CEO Kristo Ovaska.

Christine Göös

The Digital Ecosystem of Retail: A Recap From Advertising Week New York

By Christine Göös on October 11, 2017

What is the future of retail and commerce? Brands, agencies, and tech providers alike got together at Advertising Week New York to discuss the ever-narrowing gap between online and offline, between brick and mortar and ecommerce.

Kimmo Koivisto

Applying Best Practices from Smartly.io Connect London - busuu's story

By Kimmo Koivisto on October 4, 2017

The paid social team behind language learning app busuu attended our Smartly.io Connect London event and decided to put some of the best practices presented there to the test. Read more about what they changed in their Facebook bidding and audience strategy, and how it worked. 

Julianna Alanne

Guide to Flash Sales on Facebook - How to Budget, Optimize and Run Short-Term Campaigns

By Julianna Alanne on September 19, 2017

Limited time offers and flash sales can be an effective way to drive revenue, particularly during seasonal holidays and festivities. Most flash sales last for 24 hours or less, so the campaigns promoting them are short-lived, too. Maximizing performance within such narrow timeframes requires a different campaign management approach compared to longer campaigns.

Petteri Jalonen

Beyond Travel Retargeting: Dynamic Ads for Travel with Broad Audiences

By Petteri Jalonen on September 12, 2017

Travel advertisers can now reach new prospecting audiences based on the travel intent people have shown - without any additional setup to their hotel catalogues.

Thomas Schoemaecker

Top Tips: Lead Generation on Facebook

By Thomas Schoemaecker on August 17, 2017

While creating Lead Ads on Facebook is relatively simple, there are lots of things to consider to get the most out of your lead generation campaigns and grow your business.