The Art of Social Advertising event brings you insights and ideas from renowned speakers. In addition, follow along our virtual museum tour on 17th century paintings and what they can teach us about advertising.
Social Media Strategist + Content Creator
Peg Fitzpatrick is an author, social media strategist, and popular blogger. Peg has spearheaded successful social-media campaigns for Motorola, Audi and Google. She's the author of: How to Boost Your Creativity and she co-authored The Art of Social Media: Power Tips for Power Users with Guy Kawasaki.
She’s had the honor of working directly with the teams at Facebook, Canva, Adobe, Pinterest, LinkedIn, and Google.
Eveline van Zeeland,
Owner Marketing Design Lab & Senior Lecturer Research and Technology at HAN University of Applied Sciences
Eveline has written 'Marketing Design', where she integrates Design Thinking with a neuromarketing perspective.
Currently, Eveline is finalizing her Ph.D. on a neuroscientific and design-oriented perspective on interpersonal trust. She also guides organizations and professionals in adopting a Design Thinking methodology, so they become experts in designing solutions for their customers.
Head, Artist in Residence and Analog Research Lab
Strategist, storyteller and executive with a dynamic background in art and culture, architecture and design, and public and social media.
Vaz oversees a global commissioning, design, and programming initiative that serves Facebook staff worldwide and has engaged more than 700 visual artists over eight years. Vaz previously led communications, marketing and brand strategy for the Solomon R. Guggenheim Museum and Foundation in New York City and worked as a writer, editor, and communications consultant at the PBS flagship station WGBH in Boston. Vaz received a degree in journalism from Boston University.
Join us in this masterclass that discusses 17th century paintings and what they can teach us about advertising. We finish the day with this inspiring virtual museum tour highlighting masterpieces - just as if you were walking through the historical building yourself accompanied by some great music.