Jens Sørensen

What, Exactly, Is Business Development?

By Jens Sørensen on August 5, 2015

Me and my colleagues in Smartly.io's Business Development team have the easiest and hardest job in the world. On the one hand, all we have to do is start conversations and know our stuff when they get rolling. In turn, convincing our counterparts at leading advertisers and media agencies around the world to start those conversations with us is far from straightforward, as it lies in our remit to provide the motivation for them to do so, not theirs.