Understanding how the Facebook ad auction works helps performance marketers to drive more conversions. Highlighting some of the best parts of Facebook's Advertiser Help Center, we put together this short guide to bidding best practices.
On Facebook, advertisers can bid and pay directly for the final conversion goal, for example, purchases. As such, conversion optimized bidding is one of the most useful and simple features in Facebook marketing. In this blog post, we share our learnings on how to select bid amounts and optimization goals to maximize the results of your Facebook marketing.
Python and R are some of the best open source tools for data science. They can be easily used for scripting and custom analysis but running them automatically as part of an online software requires more consideration. At Smartly.io, we’ve been using them both extensively. In this blog post, I’ll share some of our experiences of integrating them in production.
Finding the best way to allocate a campaign’s budget between multiple ad sets can be difficult and time-consuming. Our Predictive Budget Allocation, which was initially released last summer, uses machine learning to automate this work for you. In this blog post we'll look at recent improvements that make it even better. Using Predictive Budget Allocation remains as easy as it's always been: you only have to choose the goal that Predictive Budget Allocation should optimize towards.