Creativity is a defining attribute for brands in nearly every industry, with social advertising being no exception. In fact, thoughtful and eye-catching creative is separating the leaders from the laggards as consumers scroll through social channels. To see creativity realized and have its desired impact, it must be supported by processes, workflows, and technology that can help creative ideas come to life.
Creativity Is Key, But Only If You Can Scale It
With thousands of brands vying for consumer attention at every swipe and scroll, expectations for relevant messages and compelling content are exceedingly high. It has become clear that the most successful brands rapidly produce, test and learn which ad creatives resonate with their audiences across their online channels. For advertisers with limited resources, creative automation makes it easy to create multiple variations to test what resonates, and rapidly iterate based on proven results.
New Creative Capabilities and Services
To support brands in their efforts to stand-out, scale and succeed, we now offer advanced creative capabilities and services on our platform - including innovative testing capabilities, integrations, and enhanced cross-channel workflow management, making Smartly.io the only platform with a true end-to-end creative and media buying solution for advertising across social channels.
These new offerings make it easy for both creative and marketing teams to work together to create, test and optimize highly engaging creatives. With that, we are also excited to announce a new creative service through our award-winning Creative Studio team that helps brands build creatives at scale.
Integrating with Adobe Creative Cloud for a Better Workflow
When it comes to more tactical capabilities, creative teams will see improvements to their workflow with Adobe Creative Cloud Integration, which connects Smartly.io’s creative automation tools to the workflow most designers use. Instead of changing text and images manually, designers can now seamlessly import PSD assets created in Photoshop into the Smartly.io platform and easily add animation effects to enhance your creatives.
You can also streamline your designers’ user experience by granting them designer access that helps them use the tools they benefit from the most, by empowering teams to focus on creating instead of campaign management functions.
Videos for Every Channel
Cross-Channel Video Distribution allows users to export their video creations and use them across any online channel including YouTube, Snapchat or Google Ads. You can also store your videos (and other assets) to our Smartly.io Asset Library that offers a centralized place for marketing and creative teams to easily use their assets across campaigns and channels.
Always find the perfect fit with our Video and Image Template tools. You can now automatically resize videos to different dimensions, which reduces manual work when creating video variations for different ad placements and platforms.
As a reminder, our Video and Image Template tools let you apply dynamic overlays to automatically customize creatives with real-time pricing, localized offers and personalized messages.
Test Different Combinations with Modular Testing
Modular Testing enables teams to test which combination of footage resonates best with audiences and drives optimal performance. You can automatically create multiple different versions of videos with different call-to-actions, images, video or audio clips. By listing the variations you have into the editor fields, this will automatically produce and render all of the possible video with all possible combinations.
On Demand Creative Expertise with Creative Studio
Our Creative Studio team is an on-demand creative service that helps brands stand out and connect with their customers wherever they browse. Backed by a team of creative geniuses who love working with data to create fresh concepts, Creative Studio uses insights and best practices from the world’s leading brands to produce stunning social-first creatives built to perform. The team helps you find your winning creatives, along with your optimal channel and placement mix.
"Smartly.io is an important partner in helping Uber’s Performance Marketing iterate on our creative testing in both scale and scope. Smartly.io's suite of creative tools, like image and video templates, in tandem with Automated Ads and Dynamic Ads products help our designers create multiple iterations at massive scale, and allow us to launch and test globally relevant creative around the world while significantly reducing time spent on design production time. Beyond tools, we look to the Smartly.io team as digital marketing and digital creative experts who are at the forefront of the field across many industries and verticals."
—Merry Morud, Marketing Manager of Performance Creative Optimization at Uber
If you are interested in learning more about the Smartly.io’s new creative features please register to our Sofa Summit - the world’s largest social advertising summit - on May 12th.