As consumer behavior evolves and social channels continue to become a larger part of people's daily lives, especially during these uncertain times, it's more important than ever for marketers to be open to connecting with customers in new ways.
With thousands of brands competing for consumers' attention at every swipe and scroll, visually-driven platforms like Pinterest provide excellent opportunities to connect with customers. With 97% of searches being unbranded, the platform allows marketers to reach audiences that are actively looking to discover new products and ready to take action - before price comparisons and brand preferences kick in.
Diversifying Social Advertising
Most marketing teams are eager to try new channels and tactics. However, they often face challenges with bandwidth constraints, limited creative resources, or best-practice knowledge on how to test and drive performance. On Pinterest, you can't just replicate the same strategy used on other social channels - every channel is unique with different formats, creative guidelines, and performance algorithms.
Smartly.io Makes Getting Started and Scaling on Pinterest Easy
That's why we're excited to announce new innovative capabilities to our Pinterest offering. With Smartly.io, brands can now connect with customers on Pinterest in entirely new ways with creative automation tools, sleek campaign management, and advanced reporting capabilities.
In addition, brands aiming to drive bottom-funnel metrics, like bookings and checkouts, will reach the next level of customization on Pinterest with Smartly.io's Automated Ads - an existing solution offered for Facebook and Instagram. We built this solution with some of our largest customers, and are now making this innovation available to a broader set of advertisers across retail, CPG, grocery, direct-to-consumer, and app verticals.
Save Time with Creative Automation Tools
Marketing Teams can leverage Smartly.io's Dynamic Creative Templates to produce customized creatives at scale, allowing teams to easily promote multiple products or offers within one Promoted Pin while staying consistent with brand guidelines. With Smartly.io's Image Templates, marketers and creative teams can create a template that easily applies static brand elements such as your logo and fonts to all of your Pins.
The Smartly.io platform also helps you save time managing your Pins and Boards by enabling you to upload and edit titles, descriptions, and URLs in bulk.
Utilize Your Assets Across Pinterest, Facebook, and Instagram
Producing new image and video assets requires a lot of time and resources, which is one of the reasons brands find it challenging to kick-start or scale their campaign efforts. Our solution is the Smartly.io Asset Library that offers marketing and creative teams a centralized way to store, organize, and leverage their assets across social channels.
Connect with Customers in Entirely New Ways
Smartly.io's Automated Ads allows you to run hyper-targeted and localized campaigns on Pinterest. Marketers can now leverage Smartly.io Image Templates and connect any data source (feed, catalog, or API) to target customers with customized offers, dynamically showcasing real-time pricing, localized offers, flash sales, and even weather-based promos.
Smartly.io also helps you to scale your Shopping Ads campaigns on Pinterest. Through Smartly.io, eCommerce and Retail brands can integrate their product catalog and leverage Smartly.io Image Templates to launch Shopping Ads on Pinterest.
Smartly.io developed both of these solutions with a few select customers and is now opening them up to a wider selection of brands.
With Smartly.io Reporting, we're enabling you to review campaign performance on a granular level, helping you to pinpoint which ads, creatives, and products are driving the best performance. With Smartly.io, you can adjust your bids and budgets in bulk as well as add new Pins and Ad Groups to multiple campaigns at once, all from your Reporting view.
To help you succeed on Pinterest, we compiled all Creative and Performance Best-Practices here. To kick start or scale your advertising on Pinterest, contact your Customer Success Manager or contact us to get started.