How to Prepare Your Campaigns for Black Friday

Markus Bayer Aug 18 2020 12 PM | 1 min read

The largest shopping season in the US, the holiday season, is fast approaching! According to eMarketer, more than 70% of consumers plan to do more than half of their holiday shopping digitally this year and 50% says they will spend the same or more than last year. With the busiest time of the year just around the corner, what's a digital marketer to do?  

Plan in Advance

Did you know that more than 40% of consumers start shopping for the holidays in November or earlier? As the holiday shopping is top of mind for consumers already early in the fall, planning your campaigns well in advance is crucial for a successful holiday season - in fact, now is a perfect time to get started! 

Analyze Past Performance

As you start planning your Black Friday campaigns, take a look at your last year's data and retro your performance to see what worked and what didn't. Your last year's performance can guide your planning and by analyzing your data, you'll be able to set more valid benchmarks and clear goals. 

Be Consistently Creative

When planning your creatives, remember to stay consistent and on-brand, but adjust your messaging specifically to Black Friday. You can also add seasonal elements to your creatives, diversify your ad formats, and experiment with both static and video ads. Keep testing your creatives to see which ones drive performance and find those that don't perform as expected.

And, if you have any questions regarding your holiday campaigns, contact your Customer Success Manager or send us a message at and we'll be in touch!

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Markus Bayer

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