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Marketing Tips for a Prosperous Lunar New Year in 2022

MingYi Tang Jan 06 2022 7 AM | 5 min read

Entering 2022, we are also welcoming the Year of Tiger in February, according to the Lunar calendar. Based on an ancient tale, the Chinese Zodiac is a race held by the Jade Emperor, where all animals compete to reach the far bank of the river. The first twelve animals to arrive were to be given a title to represent each of the 12 years in the zodiac. Due to the tiger’s competitive nature and the ability to run fast, it was the third animal to cross the finish line, earning itself a place as the third animal named in the Chinese zodiac.

The celebration of Lunar New Year traditionally lasts for 16 days - it is a time for people to get together for reunion dinner, put up spring couplets, collect red envelopes, watch lion dances, and wish for a lucky and prosperous new year ahead. Although a time for relaxation and celebration, this period can also be stressful for many marketers due to the immense amount of campaign monitoring and changes required. Now, is there a way to monitor your campaigns without actually doing it, so you can focus on celebrating the festival with your friends and family? Let’s look at some tips and tricks that can help you ensure your campaigns run smoothly during this festive season with Smartly.io.

Tip 1: Make the best of Automation to Reduce Manual Work & Human Errors

It can be stressful to be wondering if your time-sensitive ads are activated correctly or if your campaign pacing is on track while catching up with your friends or family over some festive goodies. With Smartly.io’s Optimization Strategies, you can now prevent such distractions by enabling the following triggers to automate manual tasks:

  • Automatically adjust bids and budgets based on your KPI goals
  • Automatically enable and disable delivery based on scheduled time or performance from third-party integration such as Google Analytics or MMP data
  • Increase bid on Friday at 9pm and decrease back on Monday at 8am
  • Grow your audience with Lookalike Expansion to include high potential converters
  • Receive email notifications when specific conditions are met

For example, set conditions to Ad Sets that are Active and CPA to be more than $10.

When the above conditions are met, it will trigger an action to pause the ad set.

Smartly.io Tip: Customize triggers to enable automatic changes to campaigns, ad sets, and ads based on preset conditions. This powerful tool can help you reduce manual workload, control delivery based on desired conditions, and drive better results.

Now you can keep track of your campaign progress while munching on your new year treats!

Tip 2: Streamline Workflow with a Feed-Based Approach

We can all relate to the immense amount of time and effort it takes to set up flash sale campaigns manually compared to the time they run. If you have multiple flash sales to promote before, during, and after the Lunar New Year, you may benefit by using Automated Ads Campaign to control ad creation and archive them once they have ended. Managing flash sales from your product feed is a huge time saver as you don’t have to spend time setting up individual campaigns manually.

Smartly.io Tip: Filter products from your feed based on the date and time values. Once you have added the start and end times per ad into your Automated Ads feed, the system will automatically set ads live at your chosen time; advertising offers that are available only at a specific time.

 

Another advantage of Smartly.io is the ability to connect Image or Video Templates in your flash sale campaigns and let the automation take care of creating beautiful creatives at scale for you. In addition, all relevant visual elements like discount codes or prices are controlled from the feed, enabling advertisers to show seasonal overlays with dynamic information in an ad to the right person during this festive season!

 

Tip 3: Efficient Budget Management with Smart Budget Scheduling

Smart Budget Scheduling is a Smartly.io exclusive solution that helps you reach your spend targets over multiple campaigns and periods defined by any date range. For example, if you have a $1M budget to spend during the new year and have dozens of campaigns, this can get quite laborious and manual with regular Facebook budgeting.

Smartly.io Tip: Create your campaigns with a daily budget and use Smart Budget Scheduling to pace your spend evenly throughout the holiday.

  • If you add or pause campaigns, spend pacing will be automatically adjusted
  • If some campaigns underdeliver, others will be automatically adjusted
  • Lots of manual work saved & more time for celebrations

 

Don’t forget to save the configurations and you are all ready to go!

So, you may ask what happens if your boss only gives you the budget when the period has already started?! It doesn't matter! You can still schedule the period to have begun in the past; any spend of the Budget Pool during that time will be considered and recalculated in the pacing for you. Just sit back and enjoy the festivity!

 


Please reach out to your dedicated Customer Success Manager if you are interested in getting any of the features implemented, or send us a message at contact@smartly.io to learn more, and we'll be in touch!

May the Year of Tiger be a roaring and strong year for all, with great health, happiness, and success to everyone! Happy Lunar New Year!



 

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Author
MingYi Tang

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