We are thrilled to announce that Smartly.io has partnered with Pinterest as a Marketing Partner for Advertising and Creative. Smartly.io customers can now buy ads and automate creative easily on one platform to scale their Pinterest advertising.
Typically, advertisers have had two ways of reaching the right customers online:
- Search ads when customers are actively looking for a product or solution
- Social and display ads when customers are doing something else online; In this case, they may have shown strong intent signals through past purchases, website visits, or other behaviour, but are not actively looking for the information on these channels.
On Pinterest, 97% of queries are unbranded, meaning that the customer mindset falls in the gap between search and social. They are actively interested but have not made a decision to go with any given brand yet. Pinterest helps advertisers reach and convert users who are actively looking for inspiration. With more than 250M active users and 40% year-over-year growth, Pinterest is a lucrative addition to their advertising mix for many of the brands that partner with Smartly.io – that is why we have decided to offer Pinterest advertising through our platform.
Creative Automation and Ad Operations on One Platform
With Smartly.io, advertisers can easily start and scale their Pinterest advertising by automating creative production and ad operations on one platform.
“Smartly.io has been a dedicated and agile partner in helping us ignite our Pinterest ad strategy. We have been able to scale our Pinterest advertising volume 3X while maintaining strong performance. With this new solution, Smartly.io will deliver the same ease and efficiency to Pinterest ad creative and operations as it has done for years for Facebook and Instagram.”
Aubrie Richey, Sr. Director Media & Acquisition, TechStyle Fashion Group
Visually stunning ads are critical for performance, but producing high volume of beautiful and relevant creatives can be challenging. We believe that scaling Pinterest advertising shouldn’t mean hiring more people. With Smartly.io’s creative automation you can ensure that each ad is always on-brand and native to the platform without increasing the headcount. Smartly.io Image and Video templates enable you to transfer creative assets between platforms and to create creatives at scale automatically.
Leading travel app Hopper is one of the first to use Smartly.io’s automated video advertising in a prospecting campaign on Pinterest. With Smartly.io Video Template Hopper’s existing video assets were adapted according to Pinterest’s creative best practices to launch flight deals for six departure cities in North America.
“At Hopper, we have been eager to unlock the value of Pinterest as the platform can help us reach and convert audiences who are actively interested in traveling. By combining creative services with their proprietary technology, Smartly.io allowed us to automate video advertising for Pinterest for the very first time.”
Simon Lejeune, Head of User Acquisition, Hopper
Managing complex campaigns and measuring results is essential when optimizing for performance. In Smartly.io, advertisers are able to quickly drill down into results on any level cross account to optimize their Pinterest advertising to reach the best results.
If you are ready to take your Pinterest advertising to the next level contact your Smartly.io Account Manager or leave a Demo Request today!
Smartly.io makes online advertising easy, effective, and enjoyable. We combine creative automation, ad operations, and outstanding customer service to help over 650+ brands scale their results – not headcount - on Facebook, Instagram, and Pinterest. We are a fast-growing community of 250+ Smartlies with 17 offices around the world.