Consumer behavior is ever-evolving, and the pandemic accelerated the shift to digital tenfold meaning that social channels have become an even larger part of day-to-day life. For marketers, this means that more and more conversions are happening across social media. To make an impact in the increasingly crowded social ad space, it’s crucial that brands diversify their marketing mix and leverage different channels to connect with customers.
When expanding to new social channels, it’s not enough to just replicate the same strategy as each channel is unique with different formats, creative guidelines, and performance algorithms. Producing on-brand and engaging creative requires the right framework, expertise and experience.
That’s why, we’re proud to announce that Smartly.io and our Creative Studio team is now officially a Creative Partner for Pinterest. Already a Pinterest Advertising Partner, we are now able to help Pinterest marketers develop and scale highly visual and engaging creative on the platform. Here’s how we’re empowering brands to stand-out in their Pinterest advertising efforts.
Why Creative on Pinterest?
Pinterest users go to the platform with a buying mindset and in search of inspiration — whether that be for recipes, home ideas, or style tips. In addition, Pinterest plays a critical role at the top and middle of the funnel, as users are primed for purchase. The level of friction between identifying a need or desire and ultimately making a purchase is very prominent.
And as a highly visual platform, Pinterest allows retailers to engage and inspire consumers with the content they want to see. For marketing teams, this means producing on-brand, thumb-stopping creatives that ultimately build lasting connections.
We’re Here to Help
Our Creative Studio team is an on-demand creative service that helps brands stand out and connect with their customers wherever they browse. Backed by a multidisciplinary creative team that loves working with data to create fresh concepts, Creative Studio uses insights and best practices from the world’s leading brands to produce stunning social-first creatives built to perform. Leveraging automation and scalable designs, we produce creatives that drive multi-channel results.
As an official Pinterest Creative Partner, Smartly.io and our Creative Studio are fully trained on Pinterest's creative best practices to help brands scale content quickly. With this official partner badging, the team will help advertisers produce original mobile-first creatives or transform existing images or videos into short-form content to scale across Pinterest — all designed with market research and consumer insights in mind.
As for the tactical capabilities, brands can leverage Smarty.io’s Modular Creative to quickly and easily produce multiple video variations to test which combination of footage resonates best with Pinterest audiences and drives performance.
“Our partnership with Smartly.io has always been very collaborative and supportive. With the help of their managed service team on Pinterest, we were able to put more effort and emphasis on scale and performance.” - Shantal Naccara, Senior Acquisition Manager, Paid Social, Fabletics
As consumers become more and more immersed in-feed, eye-catching creative content will separate the leaders from the laggards. For creativity to have its desired impact, it must be supported by processes, workflows, and technology that can bring the ideas to life. To learn more about how Smartly.io can be an extension of your team, see here: