Smartly.io Connect events are exclusive events around the world that bring together the brightest minds in digital advertising. In October, we invited advertisers in London to join us for talks, panels, workshops, and networking. For those of you that missed the event, don’t worry! We’ve compiled the top highlights and insights below. And, we will have a Smartly.io Connect in London in March among many other Connects that you can attend in 2018!
The third edition of Smartly.io Connect London was a success with close to 100 performance marketers and advertisers attending.
The main takeaways from the Facebook optimization track:
Here are some of the tips and ideas that we overheard during the roundtable conversations:
While our keynote speaker Jorrit Bouma from Wonderbly delivered eye-opening insights on how to smash the peak season, our panel discussed how seasonality affects businesses of different verticals and how well automation can support the busiest sales seasons. We had some of the major players in the UK represented in the panel: Anna Derezinska from Skyscanner, Jake Mayell from Net-A-Porter, and Stefano Pantaleoni from eBay.
In one of the two Lightning Tracks, we took a look at the implementation of scientific methods to testing, at statistical significance, and at lift studies and why and how to do them.
Here are the main takeaways from the Lightning Sessions
On A/B testing in Facebook:
We at Smartly.io are looking forward to hearing your ideas and thoughts around attribution, lift results, and 3rd party data. Also, In case you missed: here’s what Busuu learned at our March edition of Smartly.io Connect, and the results from the applied knowledge.
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