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Three Insights for a Prosperous Lunar New Year

Alton Chong Jan 13, 2020 5:42:39 PM

As we enter a new decade, we are also entering the year of the Rat - the symbol of wealth and prosperity in the Chinese zodiac. According to the myth, the clever Rat was the first one to arrive at Emperor Jade's party by tricking the ox into giving him a ride and then quickly jumping across the finish line, and that way, guaranteeing the first place in the zodiac cycle.

Many take some time off during the Lunar New Year to spend with their family and loved ones - the last thing you want to worry about is how your Facebook campaigns are performing. With only a limited time left to optimize your 2020 campaigns for the Lunar New Year, let's take a look at what some of our customers are doing to ensure that their campaigns are running smoothly.

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Tip 1: Automate A/B Testing

Other than prepping themed creatives for A/B testing, The main question you need to answer is when creative testing can start for the season. With very limited time for Lunar New Year campaigns to run prior to the season, performance of the ad creatives on the actual days might differ as well. Time is precious; optimize your campaigns for the right audience with the right creative at the right time.

Pro-tip: Use Smartly.io’s Ad Rotation feature to ensure the best performing creatives are automatically tested and chosen every day, or hour.

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Tip 2: Watch Over Your Campaigns (Without Actually Doing It)

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Let’s face it, having to check and track campaign performance during the festive season isn’t ideal, especially during those family reunion feasts and red packet handouts!  Here’s how to prevent it from being a burden at this time of the year. Smartly.io’s Optimization Strategies can help keep track of these key things:

  • If ads are delivering ‘X hours’ after going live

  • If campaigns are spending more or less than $Y after being live for ‘X hours’

  • If campaign performance is reaching KPI goals

  • If campaign performance is reflecting data from third-party integrations such as Appsflyer and Google Analytics

Pro-tip: Create highly customizable triggers to automate specific manual checks such as those above, and set up notifications to get specific email alerts when your desired conditions are in place. Better yet, let the Smartly.io platform make immediate campaign changes for you - automate bid/budget increases when your campaigns over perform, or create that lookalike audience.

Tip 3: Automatically Sequence or Control Your Ad Sets for Each Day Before, During and After the Lunar New Year 

By getting Smartly.io’s Automated Ads Campaign to make use of your Google Sheet feed’s field, you can easily sequence and date your ad sets, control your ad creation, and streamline your Facebook Ad Campaign set-up.

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Smartly.io customers’ pro-tip: If there is a need to (suddenly) make changes to your ads, simply make the edits directly into the spreadsheet and Smartly.io will automate the changes for your ads in the next sync. Yes, you read it right; you don’t have to log into Smartly.io or Facebook to make changes at all.

Celebrate Lunar New Year the way it should be with family and friends. For assistance in setting up any of these tips, please reach out to your Customer Success Manager or our 24/5 support chat.

May the Year of the Rat bestow you with bundles of growth and prosperity to achieve all beautiful (campaign) goals!

Getting Creative with the Holidays DOWNLOAD NOW  <https://www.smartly.io/ebooks/download-ultimate-holiday-advertising-ebook-facebook-instagram>
Author
Alton Chong

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