Kristo Ovaska

How to Build a Culture to Maximize Product Development Speed

By Kristo Ovaska on March 6, 2017

In less than 3 years, we’ve grown to a globally recognized Facebook Marketing Partner, helping the largest online companies to acquire and retain customers online. We’re growing over 10% month-over-month extremely profitably, facilitating over 1B in annualized ad spend, and serving some of the largest online businesses globally, like eBay, Skyscanner and Lazada Group. One of the reasons why we’ve been able to grow this fast is the culture we’ve built to maximize product development speed.

Siiri Hakulinen

What Does “Being Close to Customers” Mean to a Data Scientist?

By Siiri Hakulinen on February 10, 2017

Markus, a data scientist at, develops new product features together with our most advanced customers. He gets kicks out of solving complex problems, building easy-to-use solutions, and giving aha moments to people around him.

Ilona Pitkänen Summer Squad 2017 — why should you join?

By Ilona Pitkänen on October 7, 2016

Last summer saw the first ever Summer Squad, when Antti, Anton, Arash Roope and Siiri joined the team. Now, we're looking for brilliant young talents to squad up for 2017. We’ve collected a few questions and answers on Summer Squad that you might want to check out. Hope you find these useful and they provide an extra pinch of motivation to apply!

Kristo Ovaska

Why Fly 89 Employees to Greece — the Offsite

By Kristo Ovaska on September 28, 2016

Four times a year hosts, an all-hands strategy day where we discuss and make decisions about how we can reach our goals of creating a world-class product and service for our customers, and building a flourishing company culture. Two weeks ago, the teams from Helsinki, Berlin, San Francisco, New York and Singapore were reunited under the Greek sun for our first 2-day Offsite.

Siiri Hakulinen

Maximizing learning at — Miikka’s story

By Siiri Hakulinen on September 13, 2016

When opened its first overseas office in San Francisco last fall, Miikka was one of the first Smartlies to start working on opening North and Latin American markets for the company. We sat down for lunch and a chat in Hayes Valley, and Miikka shared his story — a story that rather perfectly illustrates how quickly you get responsibility and how fast you can grow at

Miikka joined the company about a year ago as a 24-year-old Industrial Engineering and Management master's student, with a heart beating for tech and code, and a wish to learn sales and marketing. Before joining, he worked as a developer and Scrum Master for a small company for two years alongside studies. “There I realized that in smaller, agile teams, you have less bureaucracy and overhead, and you get more responsibility. Once I started eyeing other opportunities, I was determined to find a place where I could develop quickly through fast execution and challenging projects.”

Jose Kantola in Asia - Opportunities to Grow with a Global Ad Tech Company

By Jose Kantola on August 25, 2016 is a global company powered by 90 employees in 5 offices, covering 4 continents: Europe, North America, Latin America and Asia. To better serve our customers in Asia, we opened an office in Singapore early this year. Now, we’re in search of business talents to join our growing team of four in Singapore.

Asia-Pacific is a compelling market for any online advertising company. It’s the world’s leading retail ecommerce market and the number of Facebook Monthly Active Users in the area is increasing quickly. started serving customers in Asia in September last year. First, we handled the customer relations from our HQ in Helsinki, but by the end of the year, the number of our customers in Southeast Asia had grown too big to handle across 5 time zones. As is all about quality customer service, we decided to open an office in Singapore to be able to serve our customers better.

Kristo Ovaska

Top 3 Things that Have Made our First 3 Years Possible

By Kristo Ovaska on August 8, 2016

Earlier this summer, we celebrated the 3rd anniversary of together with the whole team, our families and close friends. In three years, we’ve grown from just two founders into a team of almost 90 professionals. We owe our healthy growth to three things: our amazing team, our great customers and partners at Facebook, and our ethos of maximizing learning at all times.


Elli Leppisaari

Meet the Summer Squad of 2016

By Elli Leppisaari on August 1, 2016

We hired the first ever Summer Squad during the spring, and now they’re hard at work, building software, closing clients and empowering our recruiting. Meet Anton, Antti, Arash, Siiri and Roope - and hear what it’s like to be a Summer Squader at


Otto Hilska

Recruiting Young Developers - A Look at Both Sides of the Table

By Otto Hilska on June 15, 2016

Sami Kukkonen is a 22-year-old Economics and Computer Science student, who started working with us at as a Software Engineer four months ago. He’s a beginner golfer and an avid foodie. Here’s a look at why we wanted to hire him and why he decided to join the team.

Elli Leppisaari

Why You Should Apply to’s Summer Squad 2016

By Elli Leppisaari on March 1, 2016

The first ever Summer Squad is on a search for its members! We’ve collected a few questions and answers on Summer Squad that you might have been pondering. Hope you find these useful and they provide an extra pinch of motivation to apply.