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On day 1 of Slush 2017, our co-founder and CEO Kristo joined a panel discussion on self-organizing teams with Niklas Jansen co-founder of Blinkist, Vishal Vasishth co-founder of Obvious Ventures, and Marianne Vikkula CEO of Slush. They talked about the building blocks of efficient self-organization — and debated whether self-organizing teams need leadership or not.
Slush is an annual tech conference in Helsinki. Also dubbed the SXSW of Northern Europe, it can be described as the carnival of the Finnish startup scene. This year, culture and the direction of work were among the headlining themes at the conference.
Photo credit Slush 2017
Check out our brand new Culture Handbook!
Staying ahead of the curve in our quickly evolving industry requires nonstop learning. We learn the fastest by making quick decisions on all levels of the company. Smartly.io is run by self-organizing teams, because we believe that there’s no sense in building bottlenecks to decision making.
We’re excited to announce that Smartly.io has won the Most Innovative Culture Award in the tech platform category in the first annual Digiday WorkLife Awards. As an influential publication for our industry that we’ve been reading for years, we’re incredibly proud to be recognized as one of what Digiday considers “the media and marketing world’s best work environments” thanks to the values and cultural initiatives that make us unique.
Transparency is a must for an organization that wants to operate with agility and avoid red-tape. Openness allows self-organizing teams to operate independently. Agnes and Peter, both recent hires at Smartly.io, share their take on how all Smartlies are involved in strategic decision-making at our biannual Futurio strategy day.
The way to differentiate yourself in the future in the online marketing industry is to combine technical expertise with substantial customer experience. Technical Account Managers rock at both customer work and deep-level technical problem solving. At Smartly.io, we aim to have technical people in at least 50% of our customer-facing roles by hiring new talent as well as teaching our current employees to tackle tricky tech problems.
At Smartly.io, we believe that our success as an online marketing power tool in a fast evolving industry depends a lot on how fast a new user (tech-savvy or not) can get comfortable with our product, and start getting great results. This is largely a UX challenge. First-class usability and workflow are significant competitive factors for us in the long term, and we’re now focusing on them heavily.
At Smartly.io, we’re big believers in servant leadership, sharing power and helping others around us succeed. These values are central to our recently developed team lead system, which aims to scale leadership to match our quick growth. We’ve grown to 150 people in 6 offices globally in less than 4 years, and team leads have an important role in making sure our growth continues to be sustainable in the future.