Lina Hagström

Creative Opportunities in Messenger Advertising

By Lina Hagström on April 13, 2018

 

As Facebook continues to diversify its ad formats and placements, it’s a great time to rethink your creative strategy beyond the tried-and-tested News Feed and try something new – namely Messenger advertising. The popular messaging platform boasts over 1.3 billion users worldwide, so it’s well worth the consideration as an advertising channel. Read on to uncover the opportunities on Messenger to help you reach mobile consumers wherever they are.

Our Best Tips For Marketing During Ramadan

By Tegan Kerr on April 6, 2018

The Holy month of Ramadan is just around the corner. Ramadan is a time for giving, thankfulness, reflection and family - and also one of the most important marketing periods for brands around the world, particularly in the Middle East and Asia-Pacific.

Tuomo Riekki

Taking Creative Automation a Step Further: Introducing Video Templates 

By Tuomo Riekki on April 4, 2018

Social video advertising spend is projected to reach $4 billion this year, Instagram Stories has over 300M active users, and it’s hard to go a week without seeing a trend piece on how “video has gone vertical”. This poses both exciting opportunities and practical challenges for digital advertisers. How to adopt video advertising at scale in a feasible manner?

Joonatan Lintala

Smartly.io Launches Two Way Integration With DoubleClick Search

By Joonatan Lintala on April 3, 2018


“Smartly.io’s DoubleClick integration allows us to compare the performance of Facebook advertising to other channels. While we previously relied on Google Analytics data, the integration now allows us to get a more accurate comparison of the channels – without manually setting up the DoubleClick tracking tags for each campaign. Now we can also leverage DoubleClick data to optimize Facebook campaigns and build reports.“ 

Miikka Hoskonen, Performance Marketing Manager, iProspect

Katariina Korhonen
Jose Sanchez

Creative Decisions Inspired by Data

By Jose Sanchez on March 15, 2018

Performance marketers live and breathe data and often base their decisions on campaign performance. Yet, creative teams are often left to rely on imagination and product information to create campaign assets. How can advertisers bring data and creative one step closer and craft ads that are not only imaginative, but effective, too? Learn how our creative team uses actionable insights to design beautiful digital advertising.

Lina Hagström

Smartly.io Connect London: How to Tackle the High Sales Season

By Lina Hagström on March 13, 2018

Smartly.io Connect events are exclusive events around the world that bring together the brightest minds in digital advertising. In October, we invited advertisers in London to join us for talks, panels, workshops, and networking. For those of you that missed the event, don’t worry! We’ve compiled the top highlights and insights below. And, we will have a Smartly.io Connect in London in March among many other Connects that you can attend in 2018!

Lina Hagström

How Facebook Is Shaping Social Shopping: A Recap From Advertising Week LATAM

By Lina Hagström on March 8, 2018

With technological advances, shopping habits have undergone massive changes. We are shopping anywhere, anytime, and on any device. Smartly.io brought together Línio, Innovasport, and Facebook for a panel discussion to talk about the newsfeed as the new storefront at Advertising Weeks' first LATAM edition in Mexico City.

Lina Hagström

Marketing and Margaritas – What We Learned at Advertising Week LATAM

By Lina Hagström on March 7, 2018

Hundreds of marketers and advertisers got together in the vibrant capital of Mexico for the first edition of Advertising Week LATAM. Aside from sunshine, beautiful architecture, and exquisite food, participants enjoyed inspiring and insightful talks and panel discussions covering everything from the future of video to how to stay relevant in our fast-paced world. We hope to see you all at the upcoming Advertising Weeks, but until then, we’ve compiled some of the highlights and learnings for all of you who could not make it to Mexico City.

Stephanie Semaan

Trip Consideration - Facebook’s New Solution to Catch Early Travel Intent

By Stephanie Semaan on March 6, 2018


“We first wanted to test Trip Consideration in Smartly.io with a very broad audience to see whether it would result in higher quality traffic compared to our standard target audience. The results were significant; with Trip Consideration we were able to drive more relevant traffic to our website with higher average session time and lowering the InitiateCheckout Cost-Per-Acquisition by 22%. We are looking forward to testing Trip Consideration with other prospecting audiences.”
Zuzana Kollarova, Social Advertising Specialist, Sunweb Group

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