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Christine Göös

Facebook Advertising Trends 2018

By Christine Göös on February 15, 2018

What does Facebook have in store for advertisers in 2018? Last month the social behemoth dropped quite the news bomb with it’s News Feed algorithm changes, but that is just the tip of the iceberg. At Smartly.io we’re expecting this year to be an eventful and exciting one for advertisers. Read on to uncover our predictions for 2018 and what you should gear up for if you rely on acquiring and growing customers or your brand across the Facebook ecosystem.

Terho Laakkonen

Build Beautiful, Interactive Reports Easily With Google Data Studio and Smartly.io

By Terho Laakkonen on January 30, 2018

Reporting campaign results is often cumbersome and time-consuming, especially if you work in an agency and manage multiple clients. It often takes multiple manual steps to build a report  – much of it could and should be automated to free up time for more productive work.

Jose Sanchez

Improving Performance With Creative

By Jose Sanchez on January 24, 2018

At Smartly.io, we collaborate closely with  our customers to discuss data, automatization, complex customer journeys, and many other types of metrics and optimization set-ups. During these sessions, we share our best practices on automation, hands-on strategies, and ad placement recommendations so that our customers can spend their budgets efficiently. What role does creative play in the mix?

Krista Kauppinen

Reach & Frequency Campaigns on Smartly.io

By Krista Kauppinen on November 27, 2017

We've done a big refresh of Reach & Frequency buying on Smartly.io. This much requested update means brand advertisers can leverage Smartly.io features including campaign management tools, ad studies, and third party integrations with their Reach & Frequency campaigns on Facebook and Instagram.

Christine Göös

Black Friday & Cyber Monday – Are You Ready for the Advertising High Season?

By Christine Göös on November 17, 2017

Thanksgiving is right around the corner and Facebook advertisers are gearing up to compete for those precious eyeballs, clicks, and revenue on social media. From campaign setup to creatives, targeting and bidding, many components play into the success of a seasonal, time-sensitive campaign. Our account managers have compiled a last-minute checklist to help you prepare for Black Friday and Cyber Monday; keep reading to uncover useful tips and links to our favorite resources.

Christine Göös

How Brands Like Spotify and WeWork Get Creative with Facebook Advertising

By Christine Göös on November 8, 2017

Smartly Connect events are exclusive evening seminars that bring together the brightest minds in digital advertising. In late October, we invited some customers and partners to the Hotel on Rivington in New York’s East Village for talks, panels, and networking. For those that missed the event, don’t worry! We’ve compiled some interesting highlights and insights below.

Juho Ikonen

The Only 5 Reasons To Split an Audience on Facebook

By Juho Ikonen on October 30, 2017

It’s easy to split audiences on Facebook and Instagram based on country, area or city, age, gender, interests, behaviors, placement, mobile device types, or custom audiences. If you’re aiming to scale your advertising spend to reach larger audiences, our advice is to think before you split.

Jorrit Bouma

Smash Your Peak Season – 17 Tips from Wonderbly

By Jorrit Bouma on October 25, 2017

Editor’s note: 60% of Wonderbly’s annual sales are made during Q4. We asked Jorrit Bouma, the Director of Performance Marketing at Wonderbly, to share how he leads his performance marketing team through the holiday season at our recent Smartly Connect event in London. He gave a captivating keynote titled “17 Tips to Smash Your Peak Season”.

Krista Kauppinen

Shop the Feed – How Facebook is Shaping Social Shopping: A Recap From Advertising Week New York

By Krista Kauppinen on October 18, 2017

Earlier this year Mary Meeker’s Internet Trends Report highlighted how the Facebook Newsfeed is becoming a targeted storefront with curated, browsable and shoppable content. Our Advertising Week New York panel brought together three of our customers to discuss the transformation with our CEO Kristo Ovaska.

Christine Göös

The Digital Ecosystem of Retail: A Recap From Advertising Week New York

By Christine Göös on October 11, 2017

What is the future of retail and commerce? Brands, agencies, and tech providers alike got together at Advertising Week New York to discuss the ever-narrowing gap between online and offline, between brick and mortar and ecommerce.