If you are looking for the next step in your career as a sales professional, I can’t think of a more exciting space to be in today than social advertising. The largest brands around the globe are increasingly relying on social platforms to acquire and engage customers. The likes of Facebook, Instagram, Pinterest, and Snapchat are all racing to offer brands new and innovative ways to connect with the right users at the right time, serve up carefully targeted messaging, and acquire new business with an improved return on investment.
Smartly.io sits at the forefront of the social advertising industry, helping some of the world’s largest brands (such as Uber, eBay, and Burger King) scale their advertising with powerful automation and optimization tools. We manage over $2.6B in advertising spend and last year, our customers ranked us as the number one social advertising platform on G2. To put it simply, we are building a platform that combines media buying, creative, and data to automate every step of digital advertising. Our technology unlocks greater performance and liberates marketing professionals from boring manual work.
Smartly.io is at an intriguing stage of the business growth journey. We are turning 8 this year and although we have left the scrappy startup phase behind us and are now in full scale-up mode, we are still founder-led. Thanks to our startup soul and culture, each Smartlie has the ability to see the impact they make both internally on the company’s long-term growth, and externally on our customers’ business. In doing so we have a mantra when looking for new Smartlies, we want a values-fit and a culture-add.
This year, we are investing heavily in building up the Sales and Marketing organization. It’s an exciting time, as we are in the process of hiring more team members than ever before, adopting new sales methods, learning new practices for business development, and finding ways to further improve our results while working more smartly.
The Sales team is growing, opening a new hub in Chicago
Today, the global Sales team is 50 strong. Our customer base is growing fastest in North America, which is why by the end of 2021 most of the Sales team members will be located in the United States. We aspire to have teams located where our customers are so we can best serve them, which includes our current hubs in New York, San Francisco, Los Angeles, and our recently opened hub in Chicago. We are looking to open new hubs in Austin, Miami, and the Washington DC area. Given our hyper growth in the U.S., we are hiring #SmartSellers (sales professionals) across the country.
Outside of the U.S., the Sales team has strong footholds in London, Amsterdam, Berlin, Paris, Helsinki, Madrid, Singapore, Buenos Aires, and São Paulo. We are a global company serving customers around the world and while we cannot be in every country, we have found success in serving our customers through a hub-spoke system. Our plan is to have well beyond 100 Smartlies within the global marketing and sales organization by the end of 2021.
Sales is a team sport at Smartly.io. In order to succeed in solution selling, we are building an organization where diverse, complementary talents, such as Account Executives, Sales Development Representatives, Sales Engineers, and Revenue Operations Specialists, work together to help our customers succeed.
We believe in a responsible span of control, which is why we want to keep our Sales teams lean — about six to eight team members per leader. Keeping teams smaller helps ensure that both new and tenured Smartlies get the coaching they need to ramp quickly. We constantly up-skill to help our team grow as professionals not only to meet but exceed their goals. The Leadership Group is committed to set Smartlies up for success, so that we can continue to collectively deliver together and make an impact internally and externally.
We are reshaping our approach to business development
One of the most important initiatives the Sales team will undertake in the year ahead is to reshape our business development approach to distinguish Smartly.io in the minds of our prospects and customers — and to set new levels of performance for ourselves and our company.
Over the past few months we have been introducing a new sales methodology and adding a set of common practices that are executed across the entire sales cycle by everyone in Sales and Marketing. We are also rethinking how we plan and execute effective customer engagements to ensure we are always top of mind for both new prospects and existing customers alike.
One of Smartly.io’s core values is to Think Customer First. When it comes to Sales, our primary goal is to deeply understand the business problems our customers face in their work as well as the results they seek. Only then are we able to offer solutions that will truly solve their problems and achieve results that our customers value the most.
All of us here are in constant learning-mode to evolve our expertise in the fast-changing social advertising space, and act as strategic partners and consultants to our customers to earn their trust every day. The team also constantly looks to collaborate closely with our Product Development team, relaying feedback on customers’ ever-evolving needs and do our part in helping our platform to keep pushing the envelope while bringing brands and people together smartly.
Over the last 12 months we’ve seen clearer than ever how important social is to brands. From our experience working with leading advertisers around the world, we have witnessed firsthand how re-imagining social advertising can have amazing enterprise effects. Specifically, using social platforms in new ways creates more valuable customer experiences, optimizes workflows, and solves mission critical problems.
Take a peek at what life at Smartly looks like and read up about how we approach culture and leadership.