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Paid Media Manager (Gaming)

Position Details
Location New York
Commitment Full-time
Team Managed Services

Do you know the difference between your puzzle and battle royale games? Have a love for the gaming industry and a flare for user acquisition? Smartly is looking for an experienced media buyer with a passion for mobile gaming to help us build and grow some of the biggest and best gaming clients, helping them unlock the top spot in the app store and drive new customer acquisition for old and new games alike!

As a Paid Media Manager in the Gaming vertical at Smartly.io, you will build upon your existing expertise and execute the digital advertising campaigns and strategies for our biggest managed service gaming customers through your go-to paid social channels. You will function as the crucial link between customers, partners such as Facebook, TikTok and Snapchat, and our product development team. You’ll be at the forefront of the fast-paced online marketing industry, allowing you to learn & develop at speed whilst also growing and nurturing the Gaming vertical knowledge and expertise at Smartly.

As Paid Media Manager at Smartly.io, you will...

  • Manage and optimize digital advertising campaigns for our biggest managed service customers across all paid social channels (Facebook, TikTok, Snapchat, Google etc)
  • Build and develop creative, channel and attribution testing roadmaps along with execution and analysis. 
  • Work in partnership with your customers to hone their online marketing;
    • Develop and execute strategies to unlock greater performance and learnings.
    • Build and utilize advanced campaign reporting to derive actionable insights and learnings to apply across accounts. 
    • Iterate and expand upon performance studies and tests to identify what pushes the needle.
  • Help to run weekly meetings and QBRs with our customers and their internal teams
  • Provide constant feedback to product development on how to improve the Smartly.io tool based on your first hand experience.
  • Work together with our creative team to provide feedback and suggestions to the customers about improving creatives.
  • Develop and maintain excellent knowledge and skills for Smartly.io tool and Paid Social advertising in general so that you’re constantly able to solve customers’ problems.
  • Build, manage and develop strong relationships with customers and channel partners.

We're definitely looking for you, if you...

  • Have a passion for mobile gaming
  • Experience in planning and buying on mobile user acquisition and advertising channels.
  • Are driven to combine the work of managing your own customers, running their online marketing campaigns and building long-term relationships.
  • Have a minimum 2+ years of digital marketing experience.
  • Have technical understanding and skills to be able optimize campaigns and analyze their results.
  • Have great communication skills to be able explain complex concepts clearly and efficiently and give consultative advice to help customers grow their performance.
  • Have strong spoken and written communication skills.
  • Are able and willing to travel for meetings, conferences and industry events.

#LI-MD

 

Meet Smartly.io

Bringing brands and people together smartly. We are building a platform that combines media buying, creative, and data to automate every step of digital advertising.

We manage 2.5B€ in ad spend and serve more than 650 brands worldwide, including eBay, Uber and TechStyle. Our technology liberates marketers from manual work and allows them to focus on what matters. 

As a fast-paced growth company, Smartly.io offers opportunities to maximize your learning and amplify your impact. With colleagues from 62 nationalities, you'll work in a collaborative and inclusive environment built on a culture of trust, transparency, and feedback. Join our global team of over 600 Smartlies in reshaping the future of marketing. Learn more at smartly.io/careers and smartly.io/our-leadership-and-culture.

Reasonable accommodation for people with disabilities

Smartly.io is committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our job application procedures and working environment. If you need assistance or have any questions please contact us at accommodations@smartly.io.

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Paid Media Manager (Gaming)

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