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Senior Performance Marketing Manager (Growth Team)

Position Details
Location Chicago
Commitment Full-time
Team Marketing

Smartly.io has an exciting opportunity for a Senior Performance Marketing Manager to join our rapidly growing team!

In this role you will be responsible for developing B2B media strategy to drive digital awareness and demand generation for Smartly.io. You will deliver integrated campaign strategies to support global markets with the objective to increase sales pipeline. As part of the Growth Marketing team, made of experts who live and breathe “Digital,” you will manage external media agencies and be responsible for the lead acquisition through paid channels.

Having a high interest in paid media, a strategic approach, and the ability to take complex requirements and translate them into efficient media blueprints is critical for success! The successful candidate will understand how to use data in thoughtful ways, and keep marketing accountable to drive B2B sales.

As the Senior Performance Marketing Manager at Smartly.io you will…

  • Own paid media strategy and integrated campaigns to drive B2B leads and sales pipeline with controlled cost per acquisition
  • Translate marketing intelligence, personas, and content strategy into concrete lead acquisition strategies
  • Build global campaign strategy across key markets aimed at activating awareness, consideration, and conversion funnel
  • Synthesize core GTM plans and design blueprints to integrate Smartly.io revenue and brand objectives
  • Monitor trends, tools, opportunities and applications in paid media environments, and maintain digital center of excellence
  • Manage internal relationships, campaign briefs and rollouts, and implement industry best practices
  • Continuously identify growth opportunities and channel optimizations to improve performance
  • Collaborate with cross-functional teams and other digital experts to implement program requirements

We are looking for…

  • 8+ years experience driving traffic and B2B sales leads through paid digital media channels
  • Bachelor's degree (ideally in Business/Marketing/Digital), Masters a plus! (Business/Marketing/Digital)
  • Experience in integrating channel strategies (PPC, Social, Programmatic, Direct Buys, etc.)
  • Strong strategic mindset with clear view on how campaign tactics can be maximized together
  • Excellent analytical and problem solving skills (can?do approach)
  • Someone who is data-driven to the core
  • Experience of managing agency and external service providers such as paid search, social media agencies

#LI-MD

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Senior Performance Marketing Manager (Growth Team)

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