Albert Heijn Scales Multi-Platform Digital Circulars to Drive Incremental Sales

Improving the Customer Experience to Capture Shopper Attention

As the retail and grocery industry continues its digital transformation, the need for personalized ads has never been more important to stand out and capture consumer attention. As a brand that is always looking to improve the customer experience, Albert Heijn quickly recognized this meant reaching customers with consistent and personalized offers across the funnel by leveraging Facebook, Instagram, and Pinterest.

Albert Heijn understood that this multi-platform approach required a unique strategy for each platform, with personalized creative and messaging for each. However, executing three unique strategies was nearly impossible without the right technology to automate the manual processes of updating creatives and campaigns weekly

3 Outcome

Increased Conversions and Sales with Less Manual Work

Managing their Digital Circulars across all three social platforms within Smartly.io has allowed the team to reduce the time it takes pulling product information, producing creatives, and launching campaigns from 3 hours to less than 5 minutes per week. With this time savings, the team has strategically tested which creatives, messaging, and personalized elements resonated across each platform to further drive sales.

"The fact that we can run all three social platforms through Smartly.io makes it easy to check how campaigns are doing across multiple platforms. Now, we don't have to go to three different platforms to see our data, making it easier to analyze and make optimizations on future decisions." - Charelle Uhlenbeck, Social Advertising Consultant, Dentsu

The Digital Circular enabled them to add different branding messages to the weekly offers, providing viewers a more complete overview of Albert Heijn's services. Now, Albert Heijn can do this with a hyper-personalized approach to capture attention while scaling across platforms quickly and efficiently, which has proven to meet their customers' needs across the funnel.