Majid Al Futtaim’s Carrefour Drives In-store Sales with Digital Leaflets

Digitize local in-store deals & offers by taking print ads online

Carrefour actively prints new promotion leaflets for their stores across their dozen market areas. While going through a digital transformation of their business, they also wanted to bring print ads to digital media. The printed leaflets include assorted product offers on several different categories ranging from grocery to household goods to electronics. Additionally, each country has unique offers and promotions which get updated every few weeks.

Manual creative development and media buying for such a digitization process would have been laborious and complex.

Automated & Localized Digital Leaflets

Carrefour has partnered with Smartly.io for more than two years to automate and optimize their paid social activity as they scale their online business.

Carrefour used Smartly.io’s feed-based Automated Ads solution to fully automate the creation and delivery of Digital Leaflets - realizing them as Instant Experience ads, Facebook’s immersive full-screen mobile experience.

Carrefour’s design team created on-brand Image Templates in Smartly.io to reflect the seasonal promotions. The templated designs were automatically applied to the dozens of products promoted in the leaflets. Campaigns were launched for each country to deliver relevant local offers, and optimized for store traffic to achieve the lowest Cost per Store Visit.