Smartly.io Helps FanDuel Scale Snap Spend 4.5X

ABOUT

FanDuel

As a premier gaming destination in the United States, FanDuel allows consumers to engage with their favorite sports, teams and leagues across sports betting and daily fantasy sports. FanDuel has built a community of 8.5 million sports fans and gamers across 45 states. 

Smartly.io’s Team of Experts & Market-Leading Technology

FanDuel worked closely with a group of social advertising experts from Smartly.io’s Managed Service team to fully build, launch, manage and optimize their Snapchat campaigns.

To reduce time spent on campaign management, the Managed Service team leveraged Smartly.io’s market-leading platform to automate and optimize FanDuel’s campaigns and creatives. With the time saved from increasing automation and driving more efficient workflows, Smartly.io’s Managed Service team has been able to focus on creating a broader, full-funnel strategy for the FanDuel team.

Within the Smartly.io platform, the Managed Service team quickly made adjustments to campaigns on FanDuel’s most important advertising days. They bulk adjusted flexible bids and budgets across 25+ campaigns at once to increase spend on game days.

Beyond budget and bid adjustments, the Managed Service team also quickly built and added new creatives to 50+ ad sets at once, allowing for seamless updates across game-specific and time-sensitive campaigns.

Leveraging Smartly.io's reporting capabilities, the Managed Service team also helped optimize campaigns against FanDuel-specific metrics and uncover top-performing creative elements (across multiple Snap accounts) to shift budget accordingly and generate the lowest possible CPA.