Our Services Approach
Need help optimizing your social advertising strategy but not sure where to start?
Managed Services
Our Managed Services team is your partner in setting up and optimizing your campaigns.
Creative Services
Our Creative Services team takes your creatives in a new direction with social-first ad production.
Life at Smartly.io
Smartlies don’t have to choose between an exciting career and a fulfilling personal life: we offer flexibility so they can build both. Read more about Smartly life.
Corporate Responsibility
Learn about our approach to environmental and social responsibility, and Diversity, Equity & Inclusion.
Blog
Looking to learn more about our culture and everyday work? Check out our blog.
Mango is a retail company from Spain which sells fashion, footwear, accessories and home décor inspired in the Mediterranean across many regions (more than 110 countries) and platforms.
Mango needed a new Facebook and Instagram marketing partner that allowed the team to efficiently run their social advertising with creative variety, as well as optimize their campaigns based on internal data.
Mango’s digital marketing teams use Return on Ad Spend (ROAS) in Google Analytics 360 Suite as their main success metric. However, Facebook conversions do not directly translate to Google Analytics performance data. The discrepancy between Facebook and GA360 data made it difficult to properly optimize for revenue goals.
The team also needed creative tools to scale their creative production and to add variety to their social advertising.
Optimizing directly to Google Analytics sales and scaling creative production resulted in impressive revenue gains.
+58%
4.2x
By connecting Mango and Smartly S2S, Mango was able to report and optimize for their trusted source of truth data instead of using Facebook metrics as a proxy. Therefore, the social advertising team was now measuring performance with the same data points as Mango's other digital marketing teams. The team was now able to show they could grow Facebook into a true revenue engine.
The Mango team also took advantage of Smartly.io's Image Templates tool: the design team creates brand guidelines, and the social advertising team is then able to apply the designs across the entire product offering using templates.
With Dynamic Image Templates, Smartly also allows us to keep our advertising on-brand and showcase our products in more creative & scaled ways.
—Mireia Minguez Carbonell
Head of Performance Marketing & SEO at Mango
“Partnering with Smartly.io helped us improve our social advertising. Optimizing to Google Analytics goals saves us time and makes our advertising effective and increases revenue.”
Roger Graell, Ecommerce Director at Mango
Privacy Policy & Cookie Policy. Copyright © 2013-2022 Smartly.io Solutions Oy. All rights reserved.
Subscribe to receive biweekly tips on creative automation and digital advertising!
Thank you. Check your email for details on your request.