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ThirdLove Increased Sales During Q5 with Beautifully Effective Ads

ABOUT

Thirdlove

Being the first bra and underwear brand to offer trademarked half cup sizing, ThirdLove is on a mission to design and provide underwear that makes every woman feel comfortable and confident.

1 Brief

Create the Best Customer Communications

Thirdlove has been working with Smartly.io, their strategic marketing and creative automation partner to create the best customer communications via Facebook marketing while staying at the forefront of the industry.

In the midst of their 2019 holiday campaign, Thirdlove wanted to generate additional effective creatives for the days between Christmas and New Year (known as the Q5 for retailers) to take advantage of the momentum.

2 Challenge

Creative Process

New creative production process takes weeks

New creative production process takes weeks

Insufficient creatives to support the scaling of ad spend

Insufficient creatives to support the scaling of ad spend

Difficult to maintain brand look and feel, while testing new style

Difficult to maintain brand look and feel, while testing new style

Results

3

Creative Concepts

Developed, produced and approved within one week.

16

Creative Variations

In less than 20% of the time needed for their existing process.

23%

Increase in ROAS

Achieved with the winning creative concept.

3 Solution

Creative Automation

  • 1. Strategic advice from Smartly.io’s field experts
  • 2. Bringing real-time insights to creative workflow
  • 3. Automated creative production powered by Smartly.io’s technology

The Smartly.io Creative Services consists of a dedicated team of creative and data experts to help brands establish a more strategic workflow around creative testing. Coupling with Smartly.io’s creative automation technology, brands can now rapidly produce, test, and optimize the best performing creatives across social channels.

Asset 8@2x

“The fact that Smartly.io’s Creative Studio team works directly with the data that’s coming through the ads buying part of the platform, sets them aside from any other creative service that we’ve tried. The team produces top performing creatives based on actual data they are constantly analyzing.”

Katie Freiberg, Head of Growth Marketing at Thirdlove

4 Examples

Mobile Ad Variations

  • Ad 1
  • Ad 2
  • Ad 3

More Cases