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Urban Sports Club is Europe’s largest and most diverse sports provider. With over 10,000 partner venues and more than 50 types of sports across Germany, France, Spain, Portugal, and Belgium, their mission is to help people lead a more healthy and active lifestyle.
Urban Sports Club had an overwhelming number of campaigns and ads to create across its three main markets, Netherlands (as OneFit), Germany, and France. With the desire to incorporate image and video ads into its strategy and an increasing time investment to create hundreds of variations, Urban Sports Club looked to understand how it could decrease costs, without decreasing creative quality.
However, this proved to be difficult, as the team needed creative variations across different ad formats (carousel, story, and feed-based ads), different languages, and different imagery. With this in mind, Urban Sports Club began its search for an ad partner that could help streamline the creative production and decrease costs.