Saving Time and Resources: Automating Ad Buying
BarkBox is a monthly subscription service that delivers all-natural treats and clever toys for dogs. BarkBox was looking for a solution that would help them decrease their CPA (cost per new BarkBox subscription) and drive more sales without increasing the workload.
Using Customized Optimization Triggers
Smartly.io’s algorithms were put to work to decide how BarkBox's budgets were spent. They tweaked campaigns in real-time based on rules defined by BarkBox. These triggers were fully customized to fit the unique needs of a subscription brand, for example:
- If the bid is limiting delivery while CPA is better than your target, increase bid
- If ad performance is sub-par, use stop-loss rules to pause the ad
"Smartly triggers have allowed us to save time while achieving diligent, customized optimization 24/7.”
- Rob Schutz, Head of Growth, BarkBox