Careem Expands Video Automation During the World Cup

Careem is a ride sharing company with operations in over 100 cities in 14 countries in the Middle East, North Africa, and South Asia. Today, Careem is the leading ride hailing app in MENA, Turkey, and Pakistan – and the region's only tech unicorn.

1 Challenge

How to Produce More Relevant Creative Without Manual Work

Careem is constantly looking for innovative ways to reduce manual creative work and make use of existing assets to avoid extra production costs. Its was clear to them that by automating their creative process and boosting the efficiency of their ad operations team, they'd be able to jump on trends and achieve better results.

2 Solution

Customized Videos with Promo Codes Created in Minutes

During their first attempt with Smartly.io’s video templates, Careem worked closely with Smartly.io's account managers to create a video targeting their audience in Jordan during the World Cup. The video offered a promo code that consumers could enter into the app when booking for a chance to win a trip for two to the country they supported during the World Cup.

careem_video_template

3 Results

Better CPA & CTR

To do this, Careem repurposed their static images and created 7 videos in 10 minutes without any extra cost. Running an Automated Ads campaign for only 5 days, they saw a drop of 10% in CPA and an increase in CTR by almost 500% in comparison to their static ads.

For a fast moving brand like Careem, speed, automation and creative diversity is important to achieve better results and stay ahead of the curve.

 

“At Careem we leverage Smartly.io’s technology to increase efficiency, automation and performance on Facebook & Instagram. We were thrilled to test the new Video template solution which not only enabled us to generate videos at scale, but also resulted in impressive performance improvements in such a short time.”

Setu Sharma, Sr. Performance Marketing Manager

 

10%

Lower CPA

500%

Increase in CTR

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