Scaling Video Ads for New Markets in Different Languages
Casumo’s challenge was to scale video production for different games in three markets. They needed content that was not only great for performance ads but also able to communicate the company’s brand and values. Casumo also needed to automate as much as possible to scale performance and operations in many countries.
Scaling Video Production with Smartly.io's Video Templates
Casumo scaled their video production with Smartly.io’s bespoke tool Video Templates. Before using Smartly.io, Casumo spent around 30-35K euros to produce one single video. By automating their production, they produced six campaigns, each with 700 customized, on-brand videos - for a fraction of the cost.
Smartly.io’s Automated Ads helped Casumo with easy campaign production and management. The Ad Rotation tool automatically pushed the best performing ads and paused the ones that weren’t performing well.
Casumo also used Smartly.io’s Predictive Budget Allocation to distribute the budget throughout the campaigns automatically. As the tool assigned resources to the most successful ads, they improved performance significantly.
35K Euros Saved in Video Production per Campaign
Casumo created 4200 unique ads. They saved 30-35K Euros in video production per campaign by having an in-house team create videos with Smartly.io's Videos Templates tool as opposed to outsourcing the production.
"We started using the Automated Ads campaign as a test. But, after the great results achieved, we decided to scale it and use it across our whole customer journey funnel."
- Marco Cometti, Social Media Strategist at Casumo
in Campaign Timelines