Hyperlocal Ads for 11 Countries
The agency eProfessional is in charge of ad operations for a large German fashion retailer. The brand wanted to promote their latest celebrity fashion line by running a hyperlocal video campaign in 11 European countries. Each video needed to be localized for each market which presented a real technical challenge.
Localized Campaign with Automated Ads
Together with Smartly.io, eProfessional decided that creating this type of a localized campaign would require creative automation and hence, a data feed. We set up a simple Google Sheet that included locations (like cities and neighborhoods), ad copy, city codes (for accurate Facebook targeting), and the video file names.
For easier management, campaigns were grouped into batches of 50 locations. Altogether, Automated Ads helped eProfessional run a total of 80 campaigns. The ad creatives as well as targeting were automatically pulled from the data feed. We also automated ad copy - each campaign used an automated ad template that included a generalized text per country combined with the city name, again pulled from the data feed.
Increased Relevance and Increased ROAS
eProfessional was able to create 4000 localized ads and triple the viewing time for the videos.
“We would have never been able to run these huge campaigns without Smartly.io and their awesome platform and support.”
-Steffi Kegel, Director Social Media Advertising,