A High-Volume of Fast-Changing Offers
Hopper is an award-winning flight booking app that predicts the future of airfare. Users enter their preferred destination and dates, and the app will tell if it is the right time to buy. If users are told to wait, they can watch their flights and will receive a push notification when the prices reach their lowest point.
Airfare is notorious for fast-changing prices – Hopper advertises a large volume of deals that change frequently. Hopper’s success is tied to Facebook; in 2016 they spent most of their marketing budget to acquire customers via the platform.
Prioritizing the Best-Performing Ads Dynamically
Smartly.io approached the challenge with a two-fold solution: each day, hundreds of ads are created from Hopper’s flight data with Smartly’s bespoke Dynamic Image Templates. The tool ensures that
automated campaigns run with high-quality, on-brand ads at all times.
Once the ads are created, Hopper manages the campaigns with Smartly.io’s automated optimization features, such as The Predictive Budget Allocation that reallocates the budget to the best performing deals (in terms of CTR or engagement) dynamically.
Scale and Results
With this setup, Hopper is able to generate over $1 million in flight revenue each month.
“If you’re an advertiser running complex or high-volume campaigns that require technical consultation, teaming up with Smartly.io is a great bet. You get instant access to experimented engineers and account managers who are on top of the ever-changing Facebook Marketing API.”
- Simon Lejeune, Growth Manager, Hopper
In Monthly Flight Revenue