more2 is a digital agency that specialized in driving growth by turning data into actionable business insights. They wanted to apply this formula to paid social while building a new team around it – all while exceeding customer expectations and goals.
The Recipe for Paid Social Success
To drive performance, more2 combined audience data with user behavior to run Facebook and Instagram campaigns through the Smartly.io platform. They also applied sophisticated audience targeting and algorithmic optimization that harnessed the best of the Smartly.io platform and their own data segmentation.
more2's clients also benefited from Smartly.io's Automated Ads custom solution, which built creatives automatically based on any data point stored in a feed. It was as simple as pulling product information, images, and copy from a Google spreadsheet and pairing it up with a designed image or video template to ensure the ads are always on-brand and visually compelling.
“If you want to hit the ground running with on-boarding new clients, you need an agile technology partner to help you scale. This allows your team to focus on strategy, insights, and client support.”
– Chris Simpson - Director, Digital Performance
Automating Creative Production
The Smartly.io automation capabilities helped more2 cut down on manual tasks so they could manage new clients consistently and successfully. Additionally, one of their clients, an e-commerce brand, same their Dynamic Ads ROI triple through relying on Smartly.io's data capabilities.
compromisewhen it comes to client performance – we achieve the best results by giving our expert team the best training and the best tools. Smartly.io has a similar philosophy. That’s why we work so well together.”
Stan Segin, Paid Social lead, more2
New Clients Onboarded
Monthly Ad Spend Scaled from 0 to £300K