Travix Sees Rapid Growth With Automated Creative and Retargeting

Travix is a global online travel company operating in 28 countries as they help thousands of people daily to find the best flights.

1 Challenge

Wanting Implementations and Automation

Travix was looking for a partner to help them with feed and pixel implementations and with marketing automation.

2 Solution

Easy Customization and Budget Optimization

Smartly.io helped Travix implement feed-based retargeting on Facebook and move from FBX to Dynamic Ads for Products.

To personlize their flight ads, Travix applied Smartly.io’s Dynamic Image Templates to render millions of product images on-demand.

In addition, they utilized Smartly.io’s Predictive Budget Allocation to optimize the budget distribution across ad sets and Ad Rotation to keep the ad creatives fresh.

3 Results

With the help of Smartly.io, Travix increased their sales by 400% in six months.

"Smartly.io has been amazing during our global roll-out in over 28 countries, automating our social media activities has significantly decreased use of our FTE (full-time equivalent). Whether we’re working in Singapore, Amsterdam or San Jose, Smartly.io’s customer service really stands out in terms of response time, effectiveness and quality.”

– Jan Zwarthoed, Online Marketeer, Travix International