Aiming for Instagram
Boozt previously used Dynamic Ads for Products on Facebook with strong results, however wanted to go cross-platform with the same success by increasing sales and ROI with personal, unique and relevant ads on Instagram.
Retargeting with Eye-Catching Visuals
Facebook and Smartly.io recently launched support for Dynamic Ads on Instagram. This made it possible to offer highly tailored retargeting ads for the online shop visitors also on Instagram, an optimal platform to showcase visually beautiful products. There was less competition on Instagram than on Facebook since it was a newer ad placement option, making it easier to stand out from the crowd.
The Right Platform, The Right Results
Instagram consistently outperformed Facebook's desktop feed:
- 23 % better ROI than on Facebook desktop feed
- 14 % lower CPA (cost per new purchase) than on Facebook desktop feed
Lift in ROI