Boozt.com Sees Retargeting Success with Instagram

Boozt.com is an online shop offering a selection of clothes, shoes and accessories for the entire family from over 600 Scandinavian and international designer brands since 2009.

1 Challenge

Aiming for Instagram

Boozt previously used Dynamic Ads for Products on Facebook with strong results, however wanted to go cross-platform with the same success by increasing sales and ROI with personal, unique and relevant ads on Instagram.

2 Solution

Retargeting with Eye-Catching Visuals

Facebook and Smartly.io recently launched support for Dynamic Ads on Instagram. This made it possible to offer highly tailored retargeting ads for the online shop visitors also on Instagram, an optimal platform to showcase visually beautiful products. There was less competition on Instagram than on Facebook since it was a newer ad placement option, making it easier to stand out from the crowd.

3 Results

The Right Platform, The Right Results

Instagram consistently outperformed Facebook's desktop feed:

  • 23 % better ROI than on Facebook desktop feed
  • 14 % lower CPA (cost per new purchase) than on Facebook desktop feed

23%

Lift in ROI

14%

Lower CPA

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