Sees Retargeting Success with Instagram is an online shop with clothes, shoes and accessories for the entire family.

1 Challenge

Aiming for Instagram

Bootz opened in 2009 and offers the best shopping experience with daily new arrivals, a wide selection, and good offers. They previously used Dynamic Ads for Products on Facebook with great results and now wanted to increase sales and ROI further with personal, unique and relevant ads on Instagram.

2 Solution

Retargeting with Eye-Catching Visuals

Facebook and recently launched support for Dynamic Ads on Instagram. This made it possible to offer highly tailored retargeting ads for the online shop visitors also on Instagram, an optimal platform to showcase visually beautiful products. There was less competition on Instagram than on Facebook since it was a newer ad placement option, making it easier to stand out from the crowd.

3 Results

The Right Platform, The Right Results

Instagram was consistently outperforming Facebook's desktop feed*:

  • 23 % better ROI than on Facebook desktop feed
  • 14 % lower CPA (cost per new purchase) than on Facebook desktop feed


Lift in ROI


Lower CPA

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