Sorabel - Scales Organic Page Engagement Into Sales

Previously known as SaleStock, Sorabel is an Indonesian fashion e-commerce company on a mission to bring high quality fashion to everyone at affordable prices with excellent customer experience.

1 Challenge

Predicting Highest Engaged Posts to Maximize Sales

Sorabel's social media team creates new content for their 1.4 million Facebook fans and 130 thousand Instagram followers every day, but it was difficult to predict which posts would be the most engaging. They wanted to boost their best performing content on Facebook to maximize their fan base engagement and generate sales.

2 Solution

Automated Post Boosting for Audience Targeting

Using Smartly.io’s Automated Post Boosting, Sorabel developed campaigns that automatically selected the highest engaged posts that met their performance goals and targeted those posts to their most relevant audience segments - including existing fans and Lookalike audiences. Predictive Budget Allocation was used to further optimize ad delivery towards the best performing audiences.

3 Results

Expanded Reach to 19.5 Million People Monthly

Sorabel expanded their reach to 19.5 million people monthly - up to 25% of Indonesian Facebook users. Their posts garnered 9.96% average CTR with existing customers and 9.72% CTR with potential new customers. Their CPAs were also comparable to other campaigns they’ve run. This was all done with minimal manual work from their team.

“Smartly.io’s Automated Post Boosting has helped improve team productivity by removing the manual ad creation work. Our team could really focus on performance and optimization rather than spending time on manual ad creation.”
- Adilla Diningsih, VP of Marketing, Sorabel

9.96%

Average CTR with Existing Customers

9.72%

Average CTR with New Prospects

19.5 MM

People Reached

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