Wanted: Scalable Marketing and Increased ROI
ZALORA's main goal was to acquire new customers while meeting ROI targets. In addition, they were looking for new ways to scale marketing and radically decrease their workload.
Automated Campaign Management
Smartly.io helped ZALORA streamline campaign management with Predictive Budget Allocation, which automatically minimized the campaign CPA (Cost Per Action) level. The feature continuously reallocated the campaign budget between the ad sets - maximizing the expected number of future conversions and minimizing the CPA level. This helped automate manual work while driving up Return on Investment (ROI) and Cost Per Action down.
ZALORA significantly scaled its marketing activity and acquired new customers without increasing its workload through leveraging Smartly.io's Predictive Budget Allocation.
Marketing volume increased by a staggering 50% without compromising ROI (which in itself increased by 30%).
"Smartly.io's predictive budget allocation feature helped us scale our success in an efficient and rapid way. During our annual ZALORA Fashion Fever Week, we saw great success in both marketing efficiency and volume. Smartly.io's dedicated and 'always-on' support just works."
- Kaushal Bhalotia Head of Online Marketing ZALORA Group
Increase in ROI