30%
Increase in ROI
Our Services Approach
Need help optimizing your social advertising strategy but not sure where to start?
Managed Services
Our Managed Services team is your partner in setting up and optimizing your campaigns.
Creative Services
Our Creative Services team takes your creatives in a new direction with social-first ad production.
Life at Smartly.io
Smartlies don’t have to choose between an exciting career and a fulfilling personal life: we offer flexibility so they can build both. Read more about Smartly life.
Corporate Responsibility
Learn about our approach to environmental and social responsibility, and Diversity, Equity & Inclusion.
Blog
Looking to learn more about our culture and everyday work? Check out our blog.
ZALORA is the fastest growing online fashion retailer in Asia, with more than 20,000 products from over 500 brands across women's wear, men's wear, footwear, accessories, beauty and sports
ZALORA's main goal was to acquire new customers while meeting ROI targets. In addition, they were looking for new ways to scale marketing and radically decrease their workload.
Smartly.io helped ZALORA streamline campaign management with Predictive Budget Allocation, which automatically minimized the campaign CPA (Cost Per Action) level. The feature continuously reallocated the campaign budget between the ad sets - maximizing the expected number of future conversions and minimizing the CPA level. This helped automate manual work while driving up Return on Investment (ROI) and Cost Per Action down.
ZALORA significantly scaled its marketing activity and acquired new customers without increasing its workload through leveraging Smartly.io's Predictive Budget Allocation.
Marketing volume increased by a staggering 50% without compromising ROI (which in itself increased by 30%).
"Smartly.io's predictive budget allocation feature helped us scale our success in an efficient and rapid way. During our annual ZALORA Fashion Fever Week, we saw great success in both marketing efficiency and volume. Smartly.io's dedicated and 'always-on' support just works."
- Kaushal Bhalotia Head of Online Marketing ZALORA Group
Increase in ROI
Privacy Policy & Cookie Policy. Copyright © 2013-2022 Smartly.io Solutions Oy. All rights reserved.
Subscribe to receive biweekly tips on creative automation and digital advertising!
Thank you. Check your email for details on your request.
Smartly.io makes online advertising easy, effective, and enjoyable. We combine creative automation, ad operations, and outstanding customer service to help over 600+ brands scale their results – not headcount.