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Foodpanda Enjoys -46% Drop in Cost-per-Order on Facebook

Foodpanda is a global online food delivery marketplace operating in more than 40 countries across five continents

1 Challenge

Seeking Growth and Efficiency

The challenge was to acquire more orders via the website and decrease the cost per new customer in Singapore.

2 Solution

Multi-Product Ads: A New Solution

Smartly.io and Facebook introduced the multi-product ad format on the same day. 

3 Results

Multi-Product, Multiple Benefits

Utilizing the Smartly.io tool and its multi-product ad format, Foodpanda increased the clickthrough rate by 219% and decreased the cost per order by 46%.

219%

Increase in CTR

-46%

cost per order

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