Foodpanda Enjoys -46% Drop in Cost-per-Order on Facebook
Foodpanda is a global online food delivery marketplace operating in more than 40 countries across five continents
1 Challenge
Seeking Growth and Efficiency
The challenge was to acquire more orders via the website and decrease the cost per new customer in Singapore.
2 Solution
Multi-Product Ads: A New Solution
Smartly.io and Facebook introduced the multi-product ad format on the same day.
3 Results
Multi-Product, Multiple Benefits
Utilizing the Smartly.io tool and its multi-product ad format, Foodpanda increased the clickthrough rate by 219% and decreased the cost per order by 46%.
219%
Increase in CTR
-46%
cost per order
Daraz Gets Playful with Scratch Card Ads on Facebook to Drive App Installs
/Smartly%20Logo%20Horizontal-RGB-1.png)
English
