5%
Increase in Total Average ROI
20%
Increase in Total Remarketing ROI
Trade Tested is New Zealand’s favorite online outdoor hardware store that has been delivering products to more than 250,000 customers nationwide since 2011. Trade Tested’s performance marketing is run by NMPi, an award-winning digital marketing agency with over 14 years of experience delivering global campaigns.
Sun’s out, (BBQ) buns out. With a growing demand for outdoor furniture and gardening tools during the busy end-of-year season, NMPi had to think outside the box to generate solid total marketing and re-marketing ROI for Trade Tested.
On the paid social front, NMPi optimized for Facebook pixel data with its Campaign Budget Optimization. Combined with Smartly.io’s Predictive Budget Allocation (PBA), they ensured to spend the budgets as effectively as possible. Facebook’s native optimization algorithms that automatically adjusted budgets across ad sets coupled with PBA, helped maximize campaign performance.
To ensure stable conversion rate on ads, NMPi partnered with Smartly.io’s Creative Studio to produce a highly customized image template for all Dynamic Product Ads (DPA) activity.
NMPi and Smartly.io wanted to highlight different aspects of each product using a single image template for carousel ads - a preferred DPA format of Trade Tested:
* Sale price with reviews OR without reviews
* Retail price with reviews OR without reviews
The Dynamic Image Template displayed custom product information following the requirements of Trade Tested - all within a single carousel.
The campaign outperformed the preceding year’s metrics:
“The partnership with Smartly.io’s Creative Studio maximized the performance of the campaign, signaling that we’re targeting the right audience with the right creatives.”
Jeanine Nagel , Digital Media Manager, NMPi Digital
Increase in Total Average ROI
Increase in Total Remarketing ROI
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