The Ultimate Checklist for Advertising on TikTok

Smartly.io, official TikTok Marketing Partner, and TikTok team up to share best practice tips and inspiration on how to get started and scale on TikTok.

There’s never been a better time to launch your  TikTok campaigns  

TikTok has taken the world by storm - fun, authentic, video-first storytelling is here to stay and creators and users alike are embracing it! With more than 1 billion monthly active users, TikTok is turning heads and giving brands a chance to reevaluate their social strategy. Smartly.io, an official TikTok Marketing Partner, and TikTok have teamed up to share best practices and inspiration on how to get started and scale on TikTok.

Here is your checklist:


Don't make ads, make TikToks

Ensure your ads are native to the platform by leaning into the power of user generated content (UGC)

Craft the Perfect TikTok Strategy

Set a goal for every step of the funnel

Dig into the Data

Leverage the TikTok Pixel to track your ad’s impact

Try different types of content

Don’t aim for perfection but rather, create and publish whenever inspiration strikes

Use the comment section

It’s a great place to exchange ideas, inspire others, and share knowledge to engage buyers

Embrace the culture of honesty and transparency

Reveal more about the brand, like a view behind the scenes

For the in-depth explanation of these tips and insights, read the full TikTok guide

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