Ebook: Video and Creative in Social Media

Creativity is the biggest driver of non-incremental growth - when done well, it impacts business in several ways. After Reading This eBook You’ll Learn:

  • Effective strategies and tactics for taking your social to the next level 
  • How Millennials and Gen Z are reshaping the digital landscape 
  • The latest trends and tech in Creative 
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of campaign success relies on creative quality, relevancy, and personalization, yet marketers still underestimate the role of creative effectiveness.

So, how do you craft creatives that drive performance while telling your brand’s story?

The Latest Trends and Tech in Creative

When designing your creative, especially for social media, it’s crucial to follow the latest trends both in content creation best practices and in technical innovation. For example did you know that Consumers trust organic, user-generated content (UGC) more than they trust advertising?

Creative and Campaign Success

Marketers are underestimating the importance of creativity and storytelling while overestimating the role of performance. Thus, countless creatives fail to be well-branded or sufficiently distinctive to get noticed. Connecting with consumers is easier done with on-brand and eye-catching creatives.

The Power of Good Creative

Brands still tend to underestimate the importance of good creative versus performance marketing and targeting, but today—in light of new formats, changing trends, and evolving audience behavior—we need to refresh our expectations and lean into creative as the core driver of brand success.

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Barak Schoster, Gibbs Cullen & Shreyas Srivatsan

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