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With the recent iOS14 changes, creative has become one of the biggest points of differentiation and the most powerful performance lever!
The Ultimate Framework for Creative Testing will help you uncover opportunities to improve your return on ad spend (ROAS) by testing and identifying high-performing creative variables.
What a proper creative brief looks like
Which creative placements and formats to use
How to distribute spend across creative types
How to combine formal testing using ad studies with a directional, iterative-based approach
What to test, and so much more
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