Ebook: The Ultimate Framework for Creative Testing

Lina Hagström May 13, 2020 9:45:00 AM

With the recent iOS14 changes, creative has become one of the biggest points of differentiation and the most powerful performance lever!

The Ultimate Framework for Creative Testing will help you uncover opportunities to improve your return on ad spend (ROAS) by testing and identifying high-performing creative variables. 

In this eBook, you and your creative team will learn:

  • What a proper creative brief looks like

  • Which creative placements and formats to use

  • How to distribute spend across creative types

  • How to combine formal testing using ad studies with a directional, iterative-based approach

  • What to test, and so much more

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