Cannes Lions 2024
It's time you fall in love with advertising again

It's where technology meets the art of storytelling. Where innovation meets inspiration. Where the big idea breaks through. Join us at Cannes Lions International Festival of Creativity and fall in love with advertising again.

3:45 PM - 4:15 PM
(Location: Smartly Rooftop)
Fireside with Academy Award Winning Filmmaker Ben Proudfoot and Smartly CEO Laura Desmond
Join Oscar winning filmmaker Ben Proudfoot and Smartly CEO Laura Desmond for a captivating fireside. In this discussion, we'll delve into the power of storytelling and explore how the art of grand narratives can be harnessed to craft impactful advertising and B2B filmmaking.
4:30 PM - 5:15 PM
(Location: Smartly Rooftop)
Unlocking the Power of Creative; An Exclusive Look at what’s Behind Today’s Most Successful Advertising Campaigns
Join Smartly’s Head of Innovation, Oli-Marlow Thomas, and brands challenging age old creative tenants for exclusive insights on how new creative techniques and tools can break through.  Plus, a first look at the creative going beyond brand loyalty and building brand love.
Toby Horry, Global Marketing Director, TUI
Traci Alford, Effies Global CEO
Oli Marlow Thomas, Chief Innovation Officer, Smartly
Alison Weissbrot, CampaignUS (Moderator)
5:00 PM - 7:00 PM
(Location: DoubleVerify Yacht)
DoubleVerify x Smartly Happy Hour
8:00 PM - 10:30 PM
(Location: Smartly Rooftop)
Exclusive Dinner with Smartly x TikTok
Invite Only
9:00 AM - 11:00 AM
(Location: Smartly Rooftop)
Leading with Creativity in the Age of Technology
Join today’s top global creative leaders to discuss unlocking success in the new creative era powered by technology. With AI supercharging how marketers approach their jobs, embracing creative tech to power human creativity at scale is the key to succeeding across the new consumer journey. Gain insights and inspiration directly from the people shaping the future of advertising.
Chaka Sobhan, CCO, DDB
Jo Shoesmith, Chief Creative Officer, Amazon
Alexandre Abrantes, ECD, FCB NY
Rob Reilly, Global CCO, WPP
Laura Desmond, CEO, Smartly
11:30 AM - 12:00 PM
(Location: Smartly Rooftop)
Path of Olympic Torch
Join us to celebrate the Olympic Torch Relay as it passes through Cannes and moves along the Croisette. We'll be hosting a viewing party from the Smartly rooftop, offering the perfect vantage point to enjoy the once in a lifetime event.
12:00 PM - 12:30 PM
(Location: Smartly Rooftop)
Fireside with Jessica Berman, Commissioner, National Women’s Soccer League and Smartly CEO Laura Desmond
Catch the Olympic running down the Croisette as the perfect backdrop for this special fireside featuring NWSL Commissioner Jessica Berman and Smartly CEO Laura Desmond. We'll discuss the future of women's sports, from leveraging brands for change to building a supportive ecosystem for female athletes.
Jessica Berman, Commissioner NWSL
Laura Desmond, Smartly CEO
Meg Linehan, The Athletic (fireside moderator)
3:30 PM - 5:30 PM
(Location: Smartly Penthouse)
Challenging Creative Tenets: Conversation & Canapes
In a world where technologies are shifting and users’ wants, needs and interests are ever-changing, creating a point-of-view is essential.  Modern marketers must look to their strategy, fueled by data and storytelling, to drive attention and value for users
Pedro Pina, VP Head of YouTube Europe
Claudine Cheever, VP Global Brand and Marketing, Amazon
Laura Desmond, CEO, Smartly (moderator)
5:00 PM
(Influential Beach, La Mandala, Bd de la Croisette)
Conquering the #ForYou Page: Insights from Adobe, Smartly, and Kantar
Industry thought leaders from Adobe, Smartly, and Kantar share what it means to be leaned in and TikTok-first. The TikTok Influential Awards ceremony acknowledging top brands will follow.
9:00 AM - 10:30 AM
(Location: Smartly Rooftop)
Why Women's Sports are the next big play: How brands are closing the divide and what it will take to change the status quo
The game is changing. Join us to explore how brands and marketers can become agents for change, leveraging their marketing muscle to champion women's sports and close the divide in investment, viewership and impact.
Heather Freeland, Chief Brand Officer at Adobe
Lina Polimeni, Chief Brand Officer, Lilly USA at Eli Lilly and Company
Thayer Lavielle, EVP, The Collective, Wasserman
Angela Ruggiero, Co-founder of Sports Innovation Lab and 4x Olympian
Flau'jae Johnson, LSU women's basketball champion (2023) and music artist
Laura Desmond, CEO, Smartly (Moderator)
10:30 AM - 11:30 AM
(Location: PwC Yacht)
The reinvention of brand success in the era of Creativity, Commerce and Social (with Smartly)
Explore the convergence of media and creative, the resurgence of “big idea” in advertising” and how convergence is creating new opportunities for brands to breakthrough with consumers.
Sam Tomlinson, PwC UK Media Leader
Laura Desmond, CEO, Smartly
Tim Castree, Amazon
8:00 PM - 10:30 PM
(Location: Smartly Rooftop)
Exclusive Dinner with Smartly x Snap
Invite Only
5:00 PM - 7:00 PM
(Location: Smartly Rooftop)
Sunset Send-Off Happy Hour
Join us for a rooftop rhapsody Au Revoir to bid adieu to the innovation and insights gleaned from this year’s Cannes Lions celebration. Toast and depart with exclusive creative trends behind the resurgence of the big idea.
June 17th-20th

Join us at Cannes and fall in love with advertising again.

Smartly Penthouse and Rooftop
4 Rue des Serbes
06400 Cannes
Join us at Cannes and fall in love with advertising again.