As players face new gaming opportunities in the market, advertisers need a way to connect with users across the player's journey from discovery and download to first-time deposit.
Smartly.io unifies creative, media, and data into a single platform, empowering brands to launch personalized experiences at scale (with less resources) to drive acquisition and retention across social platforms.
Within the first month of launching this Dynamic Ad campaign on Snapchat, FanDuel saw a 16% decrease in both Cost per Install and Cost per Registration, as well as a 21% decrease in Cost per First Time Deposit (FanDuel's number one KPI).READ FULL CASE STUDY
Transform your team’s static assets into mobile-first Video Templates to design creatives across markets, formats, or social platforms.
Showcase real-time, personalized information in your ads, such as localized languages, install incentives, or ever-changing betting odds to drive high-value user acquisition.
FanDuel can now deliver relevant, time-sensitive creatives to our Snapchat audiences in a way that wasn't possible through the native tool. This has led to a 21% decrease in our main goal: Cost per First Time Deposit.
Fight creative fatigue and ensure you’re serving fresh, relevant ads to your players by automatically rotating creatives based on time and frequency or automatically pausing underperforming ads measured against any KPI.
Leverage ad studies to identify which creative elements drive app installs, trial conversions, first-time deposits, purchases, and more.
We were delighted with the results from Smartly.io’s feed-based automated jackpot ads, strong campaign cut-through based on app installs, ad recall, as well as significant increase in consideration.
Swap manual monitoring for automated, performance-based rules and triggers to pre-program ads or scale budgets for specific time periods such as game or launch days.
Integrate any third-party data source (such as Mobile Measurement Partners or Server-to-Server) to automatically optimize campaigns and budgets based on cohorts or any in-app event like tutorial completion, lifetime value, purchase, or cost per first-time deposit.
Smartly.io is an important tool for Ubisoft UA team to help executing Facebook campaigns at a scale with the large number of games we work with. The platform’s automation features and smart workflows save us countless hours of manual work.
Bring all of your data sources into one arena to track performance and gain actionable insights across your social platforms.
Leverage real-time data from third-party data integrations and custom-defined KPIs to optimize strategies, reach new, high-quality users, and improve engagement with existing users.
Smartly.io has helped us break through the business development bottleneck by achieving rapid growth in revenue and ROI, while greatly improving the efficiency of our digital advertising.
Together with Smartly.io, Keno acquired 38X more new customers while reducing cost-per-acquisition by 97%.
Coolwin Games wanted to run a series of cohort optimisations automatically, in an almost immediate fashion. They achieved up to 34% incremental performance on their return-on-ad-spend (ROAS) with Smartly.io.