GROCERY

Unlock Grocery Shopper Engagement

Connect with grocery shoppers at scale with personalization and localization across social channels to boost online delivery, curbside pick-up and store sales.

The New Era of Online Grocery Shopping Is Here

As more grocery shoppers have moved online, retailers are seeking scalable ways to connect with customers across social channels and drive adoption of initiatives such as delivery and curbside pick-up. With online grocery buying increasing by 30% globally since the start of the 2020 pandemic, it's more important than ever to effectively communicate your weekly offers to keep consumers satisfied — both online and in stores.

Smartly.io helps retailers launch localized offers at scale by targeting shoppers with customized messaging, local store inventory, local pricing and store conditions.

Kesko Automates Ad Buying for 1000+ Retailers

Local ads were generated for all stores in a matter of seconds, previously it would have taken 30 minutes to create a single campaign for a single store.

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Reimagine Grocery with Smartly.io

DYNAMIC CREATIVE TEMPLATES

Stand Out from the Ad Clutter and Attract Shoppers

Seamlessly Create Hundreds of On-Brand Assets
Produce customized image and video ads using Smartly.io's Dynamic Template Tools that combine brand elements such as your logo, along with products and store information from your catalog.

Transform your existing creatives
Easily repurpose your winning creatives from other social channels.

Previously, our lack of resources meant we couldn't support our retailers with social media advertising. The Merchant Ads solution together with Image Templates automated the buying process at scale. We're also looking into expanding this solution to other parts of our work.

Krista Kauhaniemi | Senior Social Media Specialist

LOCALIZATION

Activate and Promote Digital Circulars

Easily promote local store offers
Turn your weekly store offers into evergreen digital circulars across social channels that automatically refresh each week.

Showcase online and local store pricing
Highlight your products, pricing, in-store availability and store conditions, opening hours, delivery areas, store addresses and maps.

Digital Circulars across our social platforms have been a critical asset in our marketing mix for driving incremental sales and standing out from our competitors. The automated feeds have allowed us to deliver personalized messages in half the time, and we have the results to show for it. We can't wait to continue to elaborate on the format.

Bram Molenaar | Digital Media Specialist

PERFORMANCE

Activate and Promote Digital Circulars

Focus on your most valuable shoppers
Drive better results by bidding based on geographic location, audience lists, platform and more.

Allocate your spend to top performing stores
Automatically shift budgets between stores, and scale based on actual in-store purchases.

Smartly.io’s Automated Ads allows us to communicate our offers to new customer segments - who now have an even bigger reason to visit our stores with promotions they receive on their mobile screens

André Svartman | General Manager

DATA

Analyze Omni-Channel Results

Uncover online and store-level insights
Connect your online ads to your offline data to drill down on performance by location, zip code, product categories and offers.

Measure your results
Easily monitor your performance by customizing your reporting views with custom metrics such as store-specific contribution margins.

Discovering the best performing ad formats for Carrefour’s needs is a key component of a successful digital strategy for us. Smartly.io enabled us to easily test and identify success factors to grow our digital sales channel without compromising profitability.

Carmen Bramato | Digital Marketing Manager