Despite the return of in-person events, virtual entertainment is here to stay, as the market for online content has grown by a staggering 37% in 2020—and the appetite shows no signs of slowing down in the coming years. To stand out and connect with both online viewers, listeners, and subscribers, as well as those audiences ready to return to the stadiums, entertainment providers need flexible ways to help launch new offerings, reduce cost per trial and cost per purchase, and increase customer lifetime value.
Unify your creative, media, and data into one platform, to streamline operations and scale creatives to deliver personalized experiences (across titles, artists, and more) to drive subscriptions and attract both new and returning visitors across social platforms.
Design on-brand, audio-enabled video and image ads with Dynamic Video and Image Templates and Modular Creation.
Connect any data source to scale creative production across real-time pricing, localized offers such as free trials or in-person events, “trending” titles or artists, and languages to tailor content and resonate with your targeted audiences.
Learn how StubHub leveraged Smartly.io’s Video Templates to outperform ROAS goals by 37%
Seamlessly test different imagery, pricing layouts, and CTAs—such as discounts or free trials—and tag and track creative elements in your ads to easily uncover what drives subscriptions, paving the way for informed future creative planning.
Fight creative fatigue and ensure you’re serving fresh, relevant ads to your viewers and listeners by automatically rotating or pausing creatives based on time, frequency, and performance.
"Smartly.io's toolkit for Automated Ads has made overwhelming and mundane design tasks feasible for our designers as one template equals an endless amount of ads."
Oscar Sivertzen, Head of Social Production, C More
Integrate any third-party data source (such as Mobile Measurement Partners or Server-to-Server) to automatically optimize campaigns towards highest lifetime value audiences and scale subscriptions and purchases.
Swap manual monitoring for automated, performance-based rules and triggers to pre-program or scale budgets for specific time periods that outperform.
"The use of Smartly.io's automation dramatically improved our workflow, and has allowed us to scale this campaign to manage hundreds of ads per month with great results..."
Vanhatalo van Rijn, Head of Performance Marketing, C More Entertainment
Bring all of your data sources into one central hub to track performance and gain actionable insights across your social platforms. Leverage real-time data from third-party data integrations and custom-defined KPIs to optimize strategies, reach new, high-quality subscribers, and improve engagement with existing audiences.
"We at Merkle create data-driven campaigns to challenge the current marketing landscape to be more relevant. Smartly.io helps us making more relevant campaigns and the great results prove that this is working."
Daniëlle Antonis - Sr. online marketing consultant at Oogst, a Merkle company