With the rise in online shopping, big-box retailers are seeking scalable ways to connect with shoppers on social channels to drive buy online pickup in store, curbside pick-up, and two-day delivery orders. For example, Adobe’s Digital Economy Index uncovered a 208% year-over-year increase in “buy online, pickup in store” orders at the height of the pandemic.
Smartly.io helps retailers launch localized offers at scale by targeting shoppers with customized messaging, local store inventory, local pricing, and store conditions.
Seamlessly Create Hundreds of On-Brand Assets
Produce customized image and video ads using Smartly.io's Dynamic Template Tools that combine brand elements such as your logo, along with products and store information from your catalog.
Repurpose Your Existing Assets
Easily repurpose your creative team's winning creatives, and scale across formats, placements and social channels.
"Smartly.io’s Automated Ads allows us to communicate our offers to new customer segments - who now have an even bigger reason to visit our stores with promotions they receive on their mobile screens"
André Svartman, General Manager, Walmart Brazil
Promote Local and Online Inventory
Showcase pricing and product availability in real-time, alongside store conditions such as curbside pickup, delivery areas, opening hours and maps. Drive store purchases with radius and zip code targeting, along with relevant creatives customized to users’ locations for consumers who prefer going to store.
Activate Digital Circular Campaigns
Easily turn your weekly ads and store offers into evergreen digital circulars across social.
"At Merkle, we stand for people-based marketing. In order to generate the best business results for our clients, we focus on creating relevant ads for the right audience. By partnering with Smartly.io, we have been able to actionize our weather-based campaign and offer the most relevant ads to consumers in real-time."
Desiree Stroet, Online Marketing Consultant, Merkle
Drive More Purchases
Find your winning creatives through automation that enables you to test different product imagery, pricing layouts and CTAs, such as buy online, pickup in store.
Find Out Which Creatives Resonate
Tag and track creative elements in your ads to deep-dive into what drives attention and purchases.
"Partnering with Smartly.io Creative Studio helped us create localized video assets for multiple markets at scale, allowing us to expand the variety of ad formats in a short amount of time."
Joan Tan, Performance Marketing, Sephora
Optimize for e-Commerce and In-Store Checkouts
Drill down on performance by product, offer, location, zip code and track against custom KPIs such as online or store-specific margins.
Measure the Impact
Connect the dots between social and store purchases by combining your online, offline, first and third-party data sources into one view.
"Discovering the best performing ad formats for Carrefour’s needs is a key component of a successful digital strategy for us. Smartly.io enabled us to easily test and identify success factors to grow our digital sales channel without compromising profitability."
Digital Marketing Manager, Carrefour Italia