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Connect with Shoppers at Scale 

Unlock shopper engagement with personalisation and localisation across social channels to boost your e-commerce and store sales.


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Shopping Behaviour Changed Overnight

With the rise in online shopping, big-box retailers are seeking scalable ways to connect with shoppers on social channels to drive click-and-collect and online to offline (O2O) orders. For example, Adobe’s Digital Economy Index uncovered a 208% year-over-year increase in “buy online, pickup in store” orders at the height of the pandemic. 

Smartly.io helps retailers launch local area marketing at scale by targeting shoppers with customised messaging, local store inventory, local pricing, and store conditions.

Reimagine Retail with Smartly.io

DYNAMIC CREATIVE templates

Stand Out from the Ad Clutter and Attract Shoppers 

Seamlessly Create Hundreds of On-Brand Assets 
Produce customised image and video ads using Smartly.io's Dynamic Template Tools that combine brand elements such as your logo, along with products and store information from your catalogue.

Repurpose Your Existing Assets
Easily repurpose your creative team's winning creatives, and scale across formats, placements and social channels.

 

"Smartly.io’s automation capabilities have allowed us to save thousands of hours in creative production and implementation. It allowed us to turn around campaigns in hours, not days, giving the team greater time to focus on campaign performance rather than setup.”

Anthony Cooper, Digital Marketing Technical Specialist, Dan Murphy’s

LocaliSation

Scale Up Local Area Marketing  

Promote Local and Online Inventory 

Showcase pricing and product availability in real-time, alongside store conditions such as click-and-collect, delivery areas, opening hours and maps. Drive store purchases with radius and postcode targeting, along with relevant creatives customised to users’ locations for consumers who prefer going to store. 

Activate Digital Catalogue Campaigns

Easily turn your print catalogue into digital versions and as paid ads across social. 

 

"At Merkle, we stand for people-based marketing. In order to generate the best business results for our clients, we focus on creating relevant ads for the right audience. By partnering with Smartly.io, we have been able to actionize our weather-based campaign and offer the most relevant ads to consumers in real-time."

Desiree Stroet, Online Marketing Consultant, Merkle

test and learn

Test Your Way To Creative Success  

Drive More Purchases
Find your winning creatives through automation that enables you to test different product imagery, pricing layouts and CTAs, such as click-and-collect.

Find Out Which Creatives Resonate 
Tag and track creative elements in your ads to deep-dive into what drives attention and purchases.

"Partnering with Smartly.io Creative Studio helped us create localised video assets for multiple markets at scale, allowing us to expand the variety of ad formats in a short amount of time."

Joan Tan, Performance Marketing, Sephora

REAL-TIME INSIGHTS

Analyse Omni-Channel Results 

Optimise for e-Commerce and In-Store Checkouts 

Drill down on performance by product, offer, location, postcode and track against custom KPIs such as online or store-specific margins. 

Measure the Impact 

Connect the dots between social and store purchases by combining your online, offline, first and third-party data sources into one view. 

 

"Discovering the best performing ad formats for Carrefour’s needs is a key component of a successful digital strategy for us. Smartly.io enabled us to easily test and identify success factors to grow our digital sales channel without compromising profitability."

Digital Marketing Manager, Carrefour Italia

Connect with Shoppers at Scale 

Learn how to unlock shopper engagement across social channels and boost both ecommerce and store sales.

GET OUR RETAIL GUIDE

Get Inspired by These Success Stories

Sephora Goes Beyond Static Beauty With Videos
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Walmart Brasil Takes Weekly Offers Online to Drive Offline Sales
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Carrefour Improves ROAS By Recreating The Storefront Online
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Ready To Transform Your Shopper Engagement?

Get in touch with our retail specialists today

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More of a video person? Access our on-demand video on how you can unlock shopper engagement at scale here!

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