With the rise in online shopping, big-box retailers are seeking scalable ways to connect with shoppers on social channels to drive click-and-collect and online to offline (O2O) orders. For example, Adobe’s Digital Economy Index uncovered a 208% year-over-year increase in “buy online, pickup in store” orders at the height of the pandemic.
Smartly.io helps retailers launch local area marketing at scale by targeting shoppers with customised messaging, local store inventory, local pricing, and store conditions.
Seamlessly Create Hundreds of On-Brand Assets
Produce customised image and video ads using Smartly.io's Dynamic Template Tools that combine brand elements such as your logo, along with products and store information from your catalogue.
Repurpose Your Existing Assets
Easily repurpose your creative team's winning creatives, and scale across formats, placements and social channels.
"Smartly.io’s automation capabilities have allowed us to save thousands of hours in creative production and implementation. It allowed us to turn around campaigns in hours, not days, giving the team greater time to focus on campaign performance rather than setup.”
Anthony Cooper, Digital Marketing Technical Specialist, Dan Murphy’s
Promote Local and Online Inventory
Showcase pricing and product availability in real-time, alongside store conditions such as click-and-collect, delivery areas, opening hours and maps. Drive store purchases with radius and postcode targeting, along with relevant creatives customised to users’ locations for consumers who prefer going to store.
Activate Digital Catalogue Campaigns
Easily turn your print catalogue into digital versions and as paid ads across social.
"At Merkle, we stand for people-based marketing. In order to generate the best business results for our clients, we focus on creating relevant ads for the right audience. By partnering with Smartly.io, we have been able to actionize our weather-based campaign and offer the most relevant ads to consumers in real-time."
Desiree Stroet, Online Marketing Consultant, Merkle
Drive More Purchases
Find your winning creatives through automation that enables you to test different product imagery, pricing layouts and CTAs, such as click-and-collect.
Find Out Which Creatives Resonate
Tag and track creative elements in your ads to deep-dive into what drives attention and purchases.
"Partnering with Smartly.io Creative Studio helped us create localised video assets for multiple markets at scale, allowing us to expand the variety of ad formats in a short amount of time."
Joan Tan, Performance Marketing, Sephora
Optimise for e-Commerce and In-Store Checkouts
Drill down on performance by product, offer, location, postcode and track against custom KPIs such as online or store-specific margins.
Measure the Impact
Connect the dots between social and store purchases by combining your online, offline, first and third-party data sources into one view.
"Discovering the best performing ad formats for Carrefour’s needs is a key component of a successful digital strategy for us. Smartly.io enabled us to easily test and identify success factors to grow our digital sales channel without compromising profitability."
Digital Marketing Manager, Carrefour Italia