To understand better the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before, Smartly.io conducted two surveys in May of 2022.
After Reading This Report You’ll Learn:
Creative fatigue happens as quickly as TikTok trends come and go. Smartly.io's Video Templates make it easy to scale TikTok video variations with elements such as localized text overlays and frequently refresh creative. Smartly.io users can test TikTok overlays, ensuring live ads stay “in the safe zone.”
Smartly.io's Creator Connect service offers scaled production of Creator-style assets built to drive performance on TikTok and reach new audiences in an authentic way. Your Creator Connect team sources the perfect Creator collaboration, manages the relationship (and tedious negotiations), and analyzes performance to optimize assets each month.
Accelerate your go-to-market schedule by building and launching multiple campaigns, ad groups, and ads at once and save time with in-platform bulk campaign adjustments (no bulk sheet needed.) Swap manual monitoring processes for automated status and budget triggers so you can manage campaigns and set budgets while you’re away, even during non-work hours or holidays.
Go beyond TikTok's native reporting and leverage Smartly.io’s dynamic dashboards to see your data across all social platforms. With custom-defined KPIs and third-party data integrations, Smartly.io allows you to track impactful data and empowers your team to take action in-flight, informing your creative direction and campaign strategy in real-time.
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