iOS14 has introduced a set of changes that will have an impact on social advertising - not only for app campaigns, but also for web.
During this session we will take you on a journey that helps you understand what's changing and why, but also what to do to make sure your campaigns keep running successfully.
At WWDC 2020, Apple announced their plans to deprecate the IDFA (Identifier For Advertisers) on iOS. To thrive in this new world, mobile marketers need to adopt new strategies and work closely with partners to upgrade the infrastructure they rely on.
This session will include:
- A recap of what's changing in iOS 14, and the latest intel from the front lines.
- Insider tips on what leading brands are doing right now to ensure they're ready for a world without IDFA data.
- Predictions on what this means for the future of mobile marketing.