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Senior CRM Marketing Manager

Location: Helsinki, Commitment Full-Time, Team Marketing

We are seeking a Senior CRM Marketing Manager to work on our company website and other web projects as needed. You will bring in practical web development abilities as well as ability to lead a project team of internal and external partners. You will work closely with our graphic designers, product marketers and revenue operations to bring to life our brand, product information and lead-gen content. You have experience building automated email nurture streams, landing pages, and campaigns within HubSpot and compile lists for audience segmentation purposes.

As a Senior CRM Marketing Manager at Smartly.io, you will:

  • Create and optimize our web project management, improving efficiency while ensuring the highest standards of quality web development
  • Proactively scope and present new insights to elevate our website experience for prospects, leads, and customers
  • Work with in-house lead gen, regional and brand marketing and product marketing teams to implement lead nurturing and demand generation campaigns utilizing HubSpot's automation software (includes building emails, landing pages, thank you pages, forms, workflows, etc)
  • Own our Hubspot process, workflows and data integrity to ensure lead capture and nurturing programs together with the demand gen and regional teams
  • Lead our site development with our agency partners such as web development agency, ad agency, content agencies etc.
  • Lead the development of wireframe and mockup landing pages and present to senior management
  • Collaborate with marketing teammates, senior management, designers, and other project partners, facilitating the coordination of website based projects to completion
  • We're definitely looking for you, if you:

  • Solid experience in a B2B software marketing or agency marketing role
  • Experience in HubSpot marketing automation
  • Experience in Salesforce CRM
  • Domain expertise in UI/UX methodologies. You are a problem solver with everything you develop to improve our site’s experience and drive action
  • Personal interest in staying up-to-date on the latest trends and emerging best practices in the community
  • Ability to prioritise resources and run multiple projects simultaneously
  • Experience in working in distributed team is preferred
  • #LI-ET

    Who we are

    Powering beautifully effective ads - Smartly.io automates every step of social advertising to unlock greater performance and creativity.

    We are a team of over 400 Smartlies, building a platform that automates creative production and ad buying at scale. We are #1 in social advertising, managing 2.5 billion euros in ad spend and serving more than 650 brands worldwide, including eBay, Uber and TechStyle. Our team has footholds in 17 cities around the world and represents 54 different nationalities.

    We are growing fast and hiring for many interesting positions globally. Learn more at smartly.io/careers and smartly.io/culturehandbook.

    – – – 

    Reasonable accommodation for people with disabilities

    Smartly.io is committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our job application procedures and working environment. If you need assistance or have any questions please contact us at accommodations@smartly.io.

    Position Details
    Location Helsinki
    Commitment Full-Time
    Team Marketing

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