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Director of Product Marketing

Location: Helsinki, Commitment Full-Time, Team Product Marketing

Interested in bringing to market a modern advertising cloud that combines creative automation, data-driven insights, and media optimization to unlock greater performance and creativity across all social channels? Want to work with some of the world's most innovative and disruptive brands? Join us at Smartly.io!  

As one of Facebook’s largest Marketing Partners, we work closely with top online advertisers such as Uber, eBay, UnderArmour, HelloFresh, Sephora and Fabletics. Our team of nearly 400 Smartlies is growing quickly and we are not only expanding across the globe, but expanding to all of the leading digital advertising platforms in the near future. 

We are looking for an experienced Director of Product Marketing to strengthen our team. Product Marketing is split between New York City and Helsinki - where our HQ and product development teams are located. You will lead this global team of product marketers and help Smartly.io build a solution that combines creative automation, data and media optimization to transform the way that people connect with the brands that they love.

As the the Director of Product Marketing you will...

  • Personally drive a cross-functional team, and ultimately be responsible for creating compelling messaging, positioning and go-to-market plans for new product and service offerings and for driving deeper adoption of our existing solutions.
  • Represent the voice of the customer at Smartly.io by analyzing advertiser needs, staying ahead of the rapidly evolving ad landscape and keeping tabs on the competitive landscape to inform product decisions, positioning and go-to-market plans.
  • Establish a world-class sales enablement and training strategy for our commercial organization in close collaboration with sales leadership, customer success and the rest of the marketing team to create the right messaging, collateral and success stories to engage our personas with relevant content.
  • Help the Product Management and Engineering teams define and develop vertical-specific solutions and roll-out new features with support from our training team via the Smartly.io Academy.
  • Work closely with product managers, marketing, sales and the entire Smartly.io leadership team to align on messaging and go-to-market strategy.
  • Develop deep relationships with our product marketing partners at the world's leading social media platforms.
  • Perform market, competitive, pricing & packaging analysis and recommend solutions and course of action based on findings.
  • Provide product and market expertise in support of our customer-facing commercial teams in Sales and Customer Success.
  • What we are we looking for...

  •  8+ years of business strategy and marketing experience with 6+ years in a product marketing role defining and executing go-to-market strategy.
  • Experience working in a fast-paced, B2B startup; AdTech and/or creative/media agency experience is a big plus.
  • Experience working closely with product management, engineering, analytics, design and other marketing areas (regional marketing, growth marketing, brand and content marketing) to develop, launch, and scale solutions.
  • Experience developing positioning, messaging and pricing for products and offering packages that serve multiple personas, verticals and markets.
  • Outstanding verbal and written communication skills; very comfortable communicating to senior executives.
  • Ability to demonstrate a proven track record influencing a cross-functional and highly diverse global team.
  • Ability to master a more complex offering with multiple dimensions (including product, services and partnerships) and simplify into easily digestible yet uniquely differentiated value propositions for a variety of audiences.
  • Highly effective analytics, listening and critical thinking skills with deep understanding of customer needs.
  • Ability to inspire cross-functional teams, story-tell and present with confidence to a broad range of audiences.
  • Proven ability to build and lead a high-performance team of product marketing managers in a B2B SaaS environment.
  • Strong project management and collaboration skills with a proven ability to balance shifting priorities and meet challenging deadlines.
  • willingness to travel internationally
  • Perks and Benefits of working at Smartly.io...

  • Work with the nicest and brightest teammates in a flat organization.
  • Opportunity to meet and work with some of the world’s most innovative and disruptive brands, partners (Facebook, Pinterest, Snap, etc.) and talented Smartlies around the world.
  • Competitive salary + option plans.
  • Recharge yourself with full 5 weeks of paid annual leave.
  • Healthcare insurance, Wellness and personal development (tools, events, etc) reimbursement.
  • Smartly.io hires people that are extremely quick to learn new things because social advertising and the platforms we work with evolve incredibly fast all the time. Our recruiting steps are designed to give you a realistic glimpse of the job, but also to test your ability and willingness to learn quickly and apply the fast-changing concepts of online advertising.

    The recruiting process is an opportunity for both you and us to see if we're made for each other. 

    STEP 1 - Introductory calls with our talent team and your potential team lead.

    STEP 2 - 90 day plan/Presentation of plan

    STEP 3 - Sales demo simulation where you need to convince us to start a trial with the Smartly.io tool.

    STEP 4 - Discussion with our leadership team.

    #LI-ET

    Who we are

    Powering beautifully effective ads - Smartly.io automates every step of social advertising to unlock greater performance and creativity.

    We are a global team of over 350 Smartlies, building a platform that automates creative production and ad buying at scale. We are #1 in social advertising, managing 2.5 billion euros in ad spend and serving more than 650 brands worldwide, including eBay, Uber and TechStyle. Our team has footholds in 17 cities around the world and represents 54 different nationalities.

    We are growing fast and hiring for many interesting positions globally. Learn more at smartly.io/careers and smartly.io/culturehandbook.

    Position Details
    Location Helsinki
    Commitment Full-Time
    Team Product Marketing

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